Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform.
The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches.
Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers.
News from the upfront lines of the Latino digital battlefield.
Targeted Victory partners exclusively with one large online Hispanic data firm.
The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012.
By swapping the "macho" stereotype for the "vanidoso" stereotype, Univision may have created a new market.
Don't understand the difference between Hispanic and Latino? Start here.