User interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so much.
Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity.
One of the best ways to discover how you can better your website is by asking your visitors what they want to see. Here are several tools that allow you to gather feedback from your visitors easily and effectively.
There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools.
With a myriad of new and useful technologies available, a lot of guesswork can be taken out by using some of these digital tools to validate and test your ideas.
Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps.
With the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why.
Experience mapping is an essential new discipline for marketers. Here's why.
Is your digital presence giving customers an integrated, consistent, and profitable experience with your brand and services?
Both good design and an eye toward usability are necessary for a design to work.