If you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read More...
View articleKevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...
View articleDeepCrawl takes a look at what CMOs need to do to grow their brand, revenue, and presence in today’s digital-first economy. Read More...
View articleDynamic Yield's CEO, Liad Agmon, discusses why brand success today is increasingly dependent on collaboration between marketers and developers. Read M...
View articleWe take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...
View articleFrom armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...
View articleContentsquare is out with a quantifiable recommendation feature for improving digital experience, following their acquisition of Clicktale in July 201...
View article“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...
View articleForrester predicts that global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot, Marketo, and P...
View articleThe IDC predicts that by 2021, businesses that invest in providing a frictionless user experience will see a 20% decrease in customer attrition. Read ...
View articleExpect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud remov...
View articleNext generation mobile content discovery will bring back the “front door," thanks to prolific mobile use & the stale "last in, first out" model fo...
View articleNot long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a...
View articleFor ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion...
View articleFor years, brands have used microsites, in many cases to great effect. But not all microsites deliver results. So what separates the effective microsi...
View articleEcommerce is constantly evolving. While bringing your checkout experience up to date is important, your strategy must also be ready to adapt to changi...
View articleEcommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and thei...
View articleMicro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, mor...
View articleThe websites of Premier League clubs can seem like a throwback to the old days of the web at times, retaining some features and design elements that m...
View articleSometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page load-time are ...
View articleIt’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can ...
View articleWith a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that...
View articleIt’s easy to forget just how young the idea of ‘mobile marketing’ actually is. Pre-2007 it mainly consisted of text messages and the occasionally unwa...
View articleWhile more retailers than ever have focused on improving their checkouts, there are still plenty of common errors to be found. To coincide with this ...
View articleWhat’s the difference between mobile user experience (UX), usability and user interface (UI)? Read More...
View articleMobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital desig...
View articleFilling out forms is one of the hassles of using websites that designers often work hard to minimise. However on ecommerce sites there are several dif...
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