The boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in making all the difference.
Greeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to "Put Their Hearts to Paper."
Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holiday?
This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready?
Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign.
The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips.
People who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square just in time for Valentine’s Day.
When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for inspiring loyalty from your email subscribers.
Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels stop rotating and two animals are left side-by-side to (hopefully) fall in love at first sight.
Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively, while searches for "chocolate bacon cookies" are up over 7 percent year over year.