The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions that can help encourage revenue.
The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy for consumer engagement?
As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition.
What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers?
Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence.
As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher.
AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL programmatic ads.
Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon.
Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth.
Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns.