Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleRight after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute t...
View articleTelecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape? Read More...
View articlePost-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleThe mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...
View articlePrograms like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a bene...
View articleThis year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...
View articleThe National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Read More...
View articleJennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment ...
View articleWhen customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Read More...
View articleBrands are becoming the media, attracting their own audiences. Here are the standouts. Read More...
View articleVerizon's Direct Line to Santa pushes FiOS services in what a rep calls a "fun, non-salesy way." Read More...
View articleWhich would you rather be: the marketing team who generated response or the team who expressed sympathy? Read More...
View articleIBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Read More...
View articleIndie agency has already hired 30 people to help manage the Verizon account. Read More...
View articleMillward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...
View articleThe best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services an...
View articleWill Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Read More...
View articleThe move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Read More...
View articleBig brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Read More...
View articleWhich brands will have the best social media campaigns this holiday season? Vote each week for your picks! Read More...
View articleBrand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising. Read More...
View articleCo-chairs of House Privacy Caucus inquired about a geotargeted ad program. Read More...
View articleThe likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Read More...
View articlePromotions run on Twitter, Facebook, and Foursquare. Read More...
View articleThe question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Re...
View articleTech and telecom brands accounted for 39 percent of the Promoted Trends in March. Read More...
View article