This is a roundup of new hires and promotions in the digital marketing industry during September of 2015.
This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business.
The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy for consumer engagement?
Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video ads' valuable future.
This is a roundup of new hires and promotions in the digital marketing industry during October of this year.
During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market?
As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web - without social media, TV is stuck in the past.
The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom.
An examination into the shift behind why live and custom content is central to brand success in a digital world.
MTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity.