Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
Ad Industry Metrics

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Ban...

11y Caitlin Rossman

Study: Rich Media Mobile Ads Create More User Inte...

A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....

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Vibrant Media Buys In-Image Ad Firm
Display Advertising

Vibrant Media Buys In-Image Ad Firm

12y Lisa Lacy

Vibrant Media Buys In-Image Ad Firm

A bid to expand offerings for brand advertisers. Read More...

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Displaying the Value of Contextual Ads
Media

Displaying the Value of Contextual Ads

13y Tessa Wegert

Displaying the Value of Contextual Ads

Display ads can now be adapted to a site page's content in real time. How will consumers respond? Read More...

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The Essence of an Effective Brand Campaign
Media

The Essence of an Effective Brand Campaign

13y Tessa Wegert

The Essence of an Effective Brand Campaign

In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers....

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The Year in New Ad Units
Media

The Year in New Ad Units

13y Tessa Wegert

The Year in New Ad Units

A look at some of the year's most unique and interesting ad units to help prepare you for the year ahead. First in a two-part series. Read More...

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