With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
This week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response to ad blocking.
How can using a "fast start" model refine the execution of your marketing strategy?