As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting ... read more
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
What makes great video content and how can brands ensure it reaches the right audience?
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first makeover.
This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
Indonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje.
What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week.