Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.
Video advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content.
The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishers.
Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate ... read more
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting ... read more
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
What makes great video content and how can brands ensure it reaches the right audience?
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.