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View articleStubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...
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View articleFacebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...
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View articleClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...
View articleAs traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...
View articleIf consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...
View articleAdvertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...
View articleThese are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers ...
View articleResearch conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...
View articleMarketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...
View articleAs advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to fi...
View articleDuring her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...
View articleUsing video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...
View articleAd-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to t...
View articleCarolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...
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