What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines
Marketing

What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Air...

8y Yuyu Chen

What Twitter marketers can learn from JetBlue, Emi...

What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Read More...

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Eliminating the fear factor of programmatic buying in China
Asia

Eliminating the fear factor of programmatic buying in China

8y Charlie Wang

Eliminating the fear factor of programmatic buying...

Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...

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Social messaging: East versus West
Asia

Social messaging: East versus West

8y Yuyu Chen

Social messaging: East versus West

As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...

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Welcome to the new era of B2B video
Media

Welcome to the new era of B2B video

8y Tessa Wegert

Welcome to the new era of B2B video

Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...

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Outstream video: the secret weapon for retailers
Media

Outstream video: the secret weapon for retailers

8y Eric Wheeler

Outstream video: the secret weapon for retailers

A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...

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How much do you know about Facebook video advertising?
Media

How much do you know about Facebook video advertising?

8y Yuyu Chen

How much do you know about Facebook video advertis...

ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of vide...

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Ignorance: the cornerstone of the ad blocking issue
Display Advertising

Ignorance: the cornerstone of the ad blocking issue

8y Mike O'Brien

Ignorance: the cornerstone of the ad blocking issu...

Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and...

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Why your holiday marketing strategy needs unboxing videos
Media

Why your holiday marketing strategy needs unboxing videos

8y Tessa Wegert

Why your holiday marketing strategy needs unboxing...

Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...

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3 tips for creating compelling visual content on social media
Asia

3 tips for creating compelling visual content on social media

8y Paul Webster

3 tips for creating compelling visual content on s...

As users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...

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The case against the chief digital officer
Marketing

The case against the chief digital officer

8y Sanjay Dholakia

The case against the chief digital officer

If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role...

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Understanding the customer: how to improve the perception of mobile video ads
Media

Understanding the customer: how to improve the perception of mobile video a...

8y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

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Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders
Marketing

Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have...

8y Yuyu Chen

Digital people on the move: StubHub and The Coffee...

StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...

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How to use mobile as a bridge between digital and physical
Media

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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Facebook launches slideshow for video content in emerging markets
Asia

Facebook launches slideshow for video content in emerging markets

8y Sophie Loras

Facebook launches slideshow for video content in e...

Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...

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How does Under Armour differentiate itself from Nike via digital marketing?
Marketing

How does Under Armour differentiate itself from Nike via digital marketing?

8y Yuyu Chen

How does Under Armour differentiate itself from Ni...

With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital...

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Ads of the week: Halloween edition
Display Advertising

Ads of the week: Halloween edition

8y Mike O'Brien

Ads of the week: Halloween edition

ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...

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TV's problem is the TV itself
Display Advertising

TV's problem is the TV itself

8y Larry Allen

TV's problem is the TV itself

As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...

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Why can't we all do a little less polluting?
Media

Why can't we all do a little less polluting?

8y Dave Evans

Why can't we all do a little less polluting?

If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...

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5 holiday shopping trends to watch
Marketing

5 holiday shopping trends to watch

8y Tessa Wegert

5 holiday shopping trends to watch

Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...

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Ads of the week: Toyota goes 'Back to the Future'
Marketing

Ads of the week: Toyota goes 'Back to the Future'

8y Yuyu Chen

Ads of the week: Toyota goes 'Back to the Future'

These are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers ...

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Millennial men the most emotional while watching video ads
Media

Millennial men the most emotional while watching video ads

8y Greg Jarboe

Millennial men the most emotional while watching v...

Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...

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No Single Channel Excels in China as Consumer Touchpoints Expand
Asia

No Single Channel Excels in China as Consumer Touchpoints Expand

9y Sophie Loras

No Single Channel Excels in China as Consumer Touc...

Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...

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What Is Your Client Really Asking?
Marketing

What Is Your Client Really Asking?

9y Robin Neifield

What Is Your Client Really Asking?

As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to fi...

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Your Brand Can Be as Famous as Sour Patch Kids
Conference Coverage

Your Brand Can Be as Famous as Sour Patch Kids

9y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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Using Facebook and YouTube to Bring Your Video Content to Life
Media

Using Facebook and YouTube to Bring Your Video Content to Life

9y Yuyu Chen

Using Facebook and YouTube to Bring Your Video Con...

Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...

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Small Publishers Are Most Affected by Ad Blockers, Says IAB
Display Advertising

Small Publishers Are Most Affected by Ad Blockers, Says IAB

9y Mike O'Brien

Small Publishers Are Most Affected by Ad Blockers,...

Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to t...

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Facebook Wants to Complement TV with New Ad Metric
Media

Facebook Wants to Complement TV with New Ad Metric

9y Yuyu Chen

Facebook Wants to Complement TV with New Ad Metric

Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...

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