Are All Screens Created Equal?
Media

Are All Screens Created Equal?

9y Larry Allen

Are All Screens Created Equal?

Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...

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The Year of Online Video: What We Saw and What's Next for Brands
Media

The Year of Online Video: What We Saw and What's Next for Brands

9y Tessa Wegert

The Year of Online Video: What We Saw and What's N...

Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...

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Storytelling or Telling Stories? Why Authenticity Rules
Marketing

Storytelling or Telling Stories? Why Authenticity Rules

9y Tessa Wegert

Storytelling or Telling Stories? Why Authenticity ...

These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful con...

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The Video of Small Things Rises in Asia
Asia

The Video of Small Things Rises in Asia

9y Meera Chopra

The Video of Small Things Rises in Asia

Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...

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Mobile Advertising and Its Original Medium
Media

Mobile Advertising and Its Original Medium

9y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

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Hulu to Test Programmatic with Facebook and Oracle
Automation

Hulu to Test Programmatic with Facebook and Oracle

9y Yuyu Chen

Hulu to Test Programmatic with Facebook and Oracle

Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...

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3 Auto Brand Films, 3 Vital Lessons in Storytelling
Automotive

3 Auto Brand Films, 3 Vital Lessons in Storytelling

9y Tessa Wegert

3 Auto Brand Films, 3 Vital Lessons in Storytellin...

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...

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Is The Focus on Viewability Making Us Blind?
Media

Is The Focus on Viewability Making Us Blind?

9y Frank Sinton

Is The Focus on Viewability Making Us Blind?

Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...

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Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn
Marketing

Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn

9y Yuyu Chen

Tommee Tippee Turns Parenting Advice Into Baby Wip...

In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Read More...

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It’s Go Time for Facebook GIF Ads
Social

It’s Go Time for Facebook GIF Ads

9y Yuyu Chen

It’s Go Time for Facebook GIF Ads

Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pa...

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3 Back-to-School Marketing Strategies With Merit
Marketing

3 Back-to-School Marketing Strategies With Merit

9y Tessa Wegert

3 Back-to-School Marketing Strategies With Merit

Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...

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Auto-Play Ads Coming to Facebook Audience Network
Display Advertising

Auto-Play Ads Coming to Facebook Audience Network

9y Emily Alford

Auto-Play Ads Coming to Facebook Audience Network

Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...

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Advertisers Should Think Vertically In the Age of Mobile Video
Media

Advertisers Should Think Vertically In the Age of Mobile Video

9y Emily Alford

Advertisers Should Think Vertically In the Age of ...

Vertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend ...

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Could Microsoft and AOL Take on Google and Facebook?
Display Advertising

Could Microsoft and AOL Take on Google and Facebook?

9y Mike O'Brien

Could Microsoft and AOL Take on Google and Faceboo...

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...

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What Produced Such Huge Gains for Facebook's Mobile Growth?
Media

What Produced Such Huge Gains for Facebook's Mobile Growth?

9y Yuyu Chen

What Produced Such Huge Gains for Facebook's Mobil...

In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts....

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CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?
Media

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Cam...

9y Emily Alford

CBS to Move Super Bowl Ads Online: Can Iconic Bran...

Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...

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Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement
Media

Pandora's Sponsored Listening: How Less Interruption Could Create More Enga...

9y Emily Alford

Pandora's Sponsored Listening: How Less Interrupti...

Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...

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David Jones Mixes Fashion With Music in a 100% Digital Push
Asia

David Jones Mixes Fashion With Music in a 100% Digital Push

9y Sophie Loras

David Jones Mixes Fashion With Music in a 100% Dig...

Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...

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Will Twitter's Backgrounds Contain Ads?
Display Advertising

Will Twitter's Backgrounds Contain Ads?

9y Mike O'Brien

Will Twitter's Backgrounds Contain Ads?

On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa...

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'Social Humanity' Drives Viral Coca-Cola #NoLabels Video
Asia

'Social Humanity' Drives Viral Coca-Cola #NoLabels Video

9y Sophie Loras

'Social Humanity' Drives Viral Coca-Cola #NoLabels...

Social humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release ...

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How SE Asian SMBs Are Leading the Way on Mobile
Asia

How SE Asian SMBs Are Leading the Way on Mobile

9y Arrow Guo

How SE Asian SMBs Are Leading the Way on Mobile

Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Read More...

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The Idiot’s Guide to Running a Digital Strategy
Asia

The Idiot’s Guide to Running a Digital Strategy

9y Nick Annetts

The Idiot’s Guide to Running a Digital Strategy

Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...

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SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality
Conference Coverage

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

9y Melanie White

SapientNitro Brings Downtown Manhattan to Cannes V...

In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...

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Vernacular Mobile Video on Demand: A New Avenue for Marketers
Asia

Vernacular Mobile Video on Demand: A New Avenue for Marketers

9y Meera Chopra

Vernacular Mobile Video on Demand: A New Avenue fo...

‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...

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Esurance Finds Authentic In to Same-Sex Marriage Conversation
Media

Esurance Finds Authentic In to Same-Sex Marriage Conversation

9y Emily Alford

Esurance Finds Authentic In to Same-Sex Marriage C...

Esurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other ad...

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Facebook Unveils Panoramic Mobile Ad to Cannes Audience
Marketing

Facebook Unveils Panoramic Mobile Ad to Cannes Audience

9y Yuyu Chen

Facebook Unveils Panoramic Mobile Ad to Cannes Aud...

At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...

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Facebook Video Views Gaining on YouTube [Study]
Media

Facebook Video Views Gaining on YouTube [Study]

9y Mike O'Brien

Facebook Video Views Gaining on YouTube [Study]

Though YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly...

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