Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...
View articleAdvances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...
View articleThese examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful con...
View articleMobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articleThrough a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...
View articleAuto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...
View articleInconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...
View articleIn its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Read More...
View articleWendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pa...
View articleInnovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...
View articleFacebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...
View articleVertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend ...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleIn Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts....
View articleReports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...
View articlePandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...
View articleAustralian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...
View articleOn Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa...
View articleSocial humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release ...
View articleFacebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Read More...
View articleNick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...
View articleIn this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...
View article‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...
View articleEsurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other ad...
View articleAt Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...
View articleThough YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly...
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