The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition
Competition

The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

9y Frank Sinton

The Three C’s of Spotify’s Video Play: CPMs, Creat...

Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...

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3 Digital Advertising Trends You Must Pay Attention To
Marketing

3 Digital Advertising Trends You Must Pay Attention To

9y Tim Nichols

3 Digital Advertising Trends You Must Pay Attentio...

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consum...

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Lack of Premium Inventory Inhibits Video Ad Spend [Study]
Ad Industry Metrics

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

9y Yuyu Chen

Lack of Premium Inventory Inhibits Video Ad Spend ...

Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Read Mo...

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Beyond YouTube: Alternate Video Venues
Media

Beyond YouTube: Alternate Video Venues

9y Kevin Lee

Beyond YouTube: Alternate Video Venues

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...

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AdWords Offers Updates to YouTube Brand Lift Insights
Display Advertising

AdWords Offers Updates to YouTube Brand Lift Insights

9y Emily Alford

AdWords Offers Updates to YouTube Brand Lift Insig...

Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Rea...

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Hotels.com's Silent Ads Poke Fun at Facebook's Rules
Media

Hotels.com's Silent Ads Poke Fun at Facebook's Rules

9y Mike O'Brien

Hotels.com's Silent Ads Poke Fun at Facebook's Rul...

Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of...

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Windfall For Advertisers As Tencent Opens Third Party Data Access
Asia

Windfall For Advertisers As Tencent Opens Third Party Data Access

9y Sophie Loras

Windfall For Advertisers As Tencent Opens Third Pa...

Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...

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YouTube TrueView Ads To Become Shoppable
Display Advertising

YouTube TrueView Ads To Become Shoppable

9y Mike O'Brien

YouTube TrueView Ads To Become Shoppable

Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within Tr...

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Silent Video May Become Your Brand’s Loudest Statement
Media

Silent Video May Become Your Brand’s Loudest Statement

9y Sean Miller

Silent Video May Become Your Brand’s Loudest State...

Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...

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Hyundai Tops YouTube's April Leaderboard
Media

Hyundai Tops YouTube's April Leaderboard

9y Mike O'Brien

Hyundai Tops YouTube's April Leaderboard

The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nik...

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New Snapchat Videos to Cost Advertisers $0.02
Display Advertising

New Snapchat Videos to Cost Advertisers $0.02

9y Mike O'Brien

New Snapchat Videos to Cost Advertisers $0.02

With the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Read ...

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The Future of Advertising on YouTube
Display Advertising

The Future of Advertising on YouTube

9y Tessa Wegert

The Future of Advertising on YouTube

What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube? Read More...

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MRC Calls for Separation of Desktop and Mobile Viewability
Media

MRC Calls for Separation of Desktop and Mobile Viewability

9y Emily Alford

MRC Calls for Separation of Desktop and Mobile Vie...

The Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions shoul...

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Signs Point to a New 'New Normal' for TV Viewing
Media

Signs Point to a New 'New Normal' for TV Viewing

9y Anna Bager

Signs Point to a New 'New Normal' for TV Viewing

With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...

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How YouTube’s Subscription Plans Change the Game
Media

How YouTube’s Subscription Plans Change the Game

9y Frank Sinton

How YouTube’s Subscription Plans Change the Game

YouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Read More...

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Brands to Spend More on Original Digital Video But Worry About Its ROI
Media

Brands to Spend More on Original Digital Video But Worry About Its ROI

9y Yuyu Chen

Brands to Spend More on Original Digital Video But...

A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...

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YouTube Celebrates 10th Birthday With Memorable Ads With Animals
Media

YouTube Celebrates 10th Birthday With Memorable Ads With Animals

9y Greg Jarboe

YouTube Celebrates 10th Birthday With Memorable Ad...

In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly...

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AOL Intersects New Video Offerings With Programmatic
Media

AOL Intersects New Video Offerings With Programmatic

9y Emily Alford

AOL Intersects New Video Offerings With Programmat...

At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...

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Facebook Seeks to Boost Game Installs With Desktop Video App Ads
Social

Facebook Seeks to Boost Game Installs With Desktop Video App Ads

9y Yuyu Chen

Facebook Seeks to Boost Game Installs With Desktop...

The social network introduced a new ad offering today to help better monetize desktop games. Read More...

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YouTube Unveils New Research and Insights Before NewFronts 2015
Media

YouTube Unveils New Research and Insights Before NewFronts 2015

9y Greg Jarboe

YouTube Unveils New Research and Insights Before N...

Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Read More...

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Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure
Media

Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure

9y Emily Alford

Toyota Celebrates Earth Day by Harnessing the Powe...

In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video dir...

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When Margins Attack: The Impacts of Video Supply Deficit
Media

When Margins Attack: The Impacts of Video Supply Deficit

9y Chris Crawfurd

When Margins Attack: The Impacts of Video Supply D...

Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Read More...

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Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level
Data insights

Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

9y Emily Alford

Spotify's Playlist Targeting Takes Behavioral Mark...

Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...

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Japanese Whisky and a Digital Market That’s Heating Up
Asia

Japanese Whisky and a Digital Market That’s Heating Up

9y Andy Radovic

Japanese Whisky and a Digital Market That’s Heatin...

A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...

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'Love Has No Labels' Tops YouTube's March Leaderboard
Media

'Love Has No Labels' Tops YouTube's March Leaderboard

9y Yuyu Chen

'Love Has No Labels' Tops YouTube's March Leaderbo...

The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Con...

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Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts
Marketing

Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

9y Allie Kline

Dancing With the Content Stars: Marketers’ Changin...

As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...

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YouTube Celebrates 5 Years of TrueView Ads
Media

YouTube Celebrates 5 Years of TrueView Ads

9y Mike O'Brien

YouTube Celebrates 5 Years of TrueView Ads

YouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Read More...

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