In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...
View articleIn this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...
View articleImmediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...
View articleIn this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
View articleThe platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...
View articleAfter successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...
View articleVideo spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...
View articleMarketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capit...
View articleThe automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...
View articleDigital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? R...
View articleThe Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should...
View articleMarketers need to consider a "windowing" tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-fre...
View articleSuper Bowl ads run through the Facebook player generated more shares than those launched on YouTube this year. Read More...
View articleSome of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...
View articleA look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Read More...
View articleCheck back here all night for the latest Super Bowl ad buzz. Read More...
View articleDuring this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look...
View articleAs we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big...
View articleTwitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely...
View articleFor the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the li...
View articleAs Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Read More...
View articleBrands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Read More...
View articleNewcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger br...
View articleAs the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new te...
View articleThe beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Read More...
View articleFacebook strengthens is video marketing capabilities with the addition of yet another custom technology platform. Read More...
View articleIn the New Year, TV buyers should take a close look at in-stream video and authenticated viewing. Read More...
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