Adapting to the new normal: Video content strategy after COVID-19

Digital Marketing Adapting to the new normal: Video content strategy after COVID-19

1y Daniel Glickman

Adapting to the new normal: Video content strategy...

Wave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

Digital Advertising Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

1y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

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"Video is the future of marketing." But what video do people actually want to watch?

Video Marketing "Video is the future of marketing." But what video do people actually want to watch?

2y Emily Alford

"Video is the future of marketing." But what video...

Too often, video content can be irrelevant, annoying, and impossible to escape. Marketers looking to make video content should be concerned, first and...

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Building customer relationships with strategic video marketing: Expert tips from our latest webinar

Video Marketing Building customer relationships with strategic video marketing: Expert tips from our latest webinar

2y Emily Alford

Building customer relationships with strategic vid...

63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...

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Amazon is aggressively entering entertainment -- with two big advantages

Content Amazon is aggressively entering entertainment -- with two big advantages

3y Mike O'Brien

Amazon is aggressively entering entertainment -- w...

As Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...

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Does Netflix's "Bandersnatch" foreshadow the future of video content?

Content Does Netflix's "Bandersnatch" foreshadow the future of video content?

3y Mike O'Brien

Does Netflix's "Bandersnatch" foreshadow the futur...

Black Mirror's "Bandersnatch" episode provides viewers with a unique experience and Netflix with a ton of data. Will more interactive content follow s...

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The enemy of progress and the brand studio dilemma: How Hasbro evolves alongside its customers

Retail The enemy of progress and the brand studio dilemma: How Hasbro evolves alongside its customers

3y Mike O'Brien

The enemy of progress and the brand studio dilemma...

Hasbro’s core customers have grown up with the brand, the children of people who used to be the core customer. That makes evolving and keeping up all ...

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6 ways HQ Trivia could open up to advertisers

Digital Marketing 6 ways HQ Trivia could open up to advertisers

4y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Strategy & Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

4y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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Personalized video and the future of marketing

Content Personalized video and the future of marketing

4y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

Content 18 lessons we can learn from Airbnb, Nike and IKEA in 2017

4y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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Looking back on 2017: ClickZ's most popular articles from January, February and March

Digital Marketing Looking back on 2017: ClickZ's most popular articles from January, February and March

4y Mike O'Brien

Looking back on 2017: ClickZ's most popular articl...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...

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Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

4y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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10 publishers that get it right with Facebook videos and what we can learn

Media 10 publishers that get it right with Facebook videos and what we can learn

5y Tereza Litsa

10 publishers that get it right with Facebook vide...

As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to...

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How effective is 360 video really?

Analytics How effective is 360 video really?

5y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

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How brands like Netflix and Spotify use data visualisation for social campaigns

Campaigns How brands like Netflix and Spotify use data visualisation for social campaigns

5y Andreas Krasser

How brands like Netflix and Spotify use data visua...

Data does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out d...

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How to use emotions to create viral, shareable video content

Asia How to use emotions to create viral, shareable video content

5y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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10 tips for marketing success on LinkedIn

Asia 10 tips for marketing success on LinkedIn

5y Sophie Loras

10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...

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The changing role of the CMO: from brand builder to business disruptor

Asia The changing role of the CMO: from brand builder to business disruptor

5y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

Agency Spotlight Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

6y Sophie Loras

Throwback Thursday: Tribal WW's Jeff Cheong on the...

Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...

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Snapshot: Crisis management in Indonesia and other challenges

Agency Spotlight Snapshot: Crisis management in Indonesia and other challenges

6y Sophie Loras

Snapshot: Crisis management in Indonesia and other...

Indonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje. R...

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What makes China ripe for virtual reality?

Asia What makes China ripe for virtual reality?

6y Sophie Loras

What makes China ripe for virtual reality?

China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...

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Ads of the week: Brands celebrate at the Oscars

Campaigns Ads of the week: Brands celebrate at the Oscars

6y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

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Formulating a credible go-to market strategy for your mobile site or app

Insights Formulating a credible go-to market strategy for your mobile site or app

6y Andy Favell

Formulating a credible go-to market strategy for y...

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...

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