How five brands in APAC are using Instagram's self-serve ads

Acquisition How five brands in APAC are using Instagram's self-serve ads

6y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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A data game: will the winner take it all?

Conference Coverage A data game: will the winner take it all?

6y Melanie White

A data game: will the winner take it all?

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?

Conference Coverage ClickZ Live Chicago: What are the big trends to look out for in 2016?

6y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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Why have QR codes taken off in China?

Asia Why have QR codes taken off in China?

6y Sophie Loras

Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...

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Facebook launches slideshow for video content in emerging markets

Asia Facebook launches slideshow for video content in emerging markets

6y Sophie Loras

Facebook launches slideshow for video content in e...

Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...

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Context Is Our Kingdom, Says MasterCard

Conference Coverage Context Is Our Kingdom, Says MasterCard

6y Melanie White

Context Is Our Kingdom, Says MasterCard

Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...

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VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

Conference Coverage VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

6y Melanie White

VIDEO: NASA Unveils the Social Media Mystery Behin...

How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question...

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How American Apparel Is Moving to Value-Driven Data Analytics

Conference Coverage How American Apparel Is Moving to Value-Driven Data Analytics

6y Melanie White

How American Apparel Is Moving to Value-Driven Dat...

At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...

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VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

Conference Coverage VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

6y Melanie White

VIDEO: How Can Marketers Influence Consumer Intent...

At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers ac...

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VIDEO: How AIA Is Innovating From the Outside In

Asia VIDEO: How AIA Is Innovating From the Outside In

6y Sophie Loras

VIDEO: How AIA Is Innovating From the Outside In

Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...

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VIDEO: Defining Brand DNA at Peninsula Hotels

Asia VIDEO: Defining Brand DNA at Peninsula Hotels

6y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

Asia VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

6y Sophie Loras

VIDEO: Long-Term Strategy Key to Short-Term Viral ...

An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...

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VIDEO: The Brand Is Not the Hero According to Coca-Cola

Asia VIDEO: The Brand Is Not the Hero According to Coca-Cola

6y Sophie Loras

VIDEO: The Brand Is Not the Hero According to Coca...

In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...

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VIDEO: Using Data to Localize to New Markets

Asia VIDEO: Using Data to Localize to New Markets

6y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

Marketing VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

6y Yuyu Chen

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digi...

Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...

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Coca-Cola's Journey to Successful Content Marketing

Marketing Coca-Cola's Journey to Successful Content Marketing

6y Melanie White

Coca-Cola's Journey to Successful Content Marketin...

In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company...

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Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

Marketing Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

6y Yuyu Chen

Former Kraft CMO: Marketing Takes Center Spot In a...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she work...

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VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

Marketing VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

6y Yuyu Chen

VIDEO: Why Kraft Uses Agile Marketing to Solve a G...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable ma...

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Pandora on the Power of Music in a Connected World

Conference Coverage Pandora on the Power of Music in a Connected World

6y Melanie White

Pandora on the Power of Music in a Connected World

In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to bui...

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Unilever Hunts for Top 50 Marketing Startups at Cannes

Conference Coverage Unilever Hunts for Top 50 Marketing Startups at Cannes

6y Melanie White

Unilever Hunts for Top 50 Marketing Startups at Ca...

In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry...

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SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

Conference Coverage SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

6y Melanie White

SapientNitro Brings Downtown Manhattan to Cannes V...

In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...

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Digital Meets TV with Dr. Phil and DailyMail Partnership

Conference Coverage Digital Meets TV with Dr. Phil and DailyMail Partnership

6y Melanie White

Digital Meets TV with Dr. Phil and DailyMail Partn...

In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewer...

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VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

Conference Coverage VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

6y ClickZ News Staff

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe...

In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....

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VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

Conference Coverage VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

6y Melanie White

VIDEO: P&G and The Ipsos Girls’ Lounge Encoura...

In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how ...

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VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

Marketing VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

6y Yuyu Chen

VIDEO: Fresh Talent Key to Tackling Marketing Disr...

McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding ...

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[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

Media [VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

6y Yuyu Chen

[VIDEO] McKinsey: How Digital Is Disrupting Market...

In the first installment of ClickZ’s video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy sh...

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VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

Marketing VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

6y Yuyu Chen

VIDEO: Zurich CMO Brings CPG Wisdom to Financial S...

In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience ...

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