VIDEO: Weather Data Shines on Programmatic Ad Buys
Conference Coverage

VIDEO: Weather Data Shines on Programmatic Ad Buys

9y Melanie White

VIDEO: Weather Data Shines on Programmatic Ad Buys

The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...

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VIDEO: Taking a JSwipe at Millennials in a Social World
Conference Coverage

VIDEO: Taking a JSwipe at Millennials in a Social World

9y Melanie White

VIDEO: Taking a JSwipe at Millennials in a Social ...

"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...

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'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers
Conference Coverage

'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

9y Melanie White

'Jewish Tinder' Founder Gives 10 Tips to Make Soci...

Ten tips to make social work for your business, from JSwipe founder David Yarus. Read More...

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VIDEO: Playboy 'Fishes Where the Fish Are' on Social
Conference Coverage

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

9y Yuyu Chen

VIDEO: Playboy 'Fishes Where the Fish Are' on Soci...

In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...

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VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques
Conference Coverage

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

9y Yuyu Chen

VIDEO: Playboy Drives Engagement With Diverse Cont...

In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...

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VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing
Conference Coverage

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

9y Yuyu Chen

VIDEO: Nine West Captures 'Nostalgic Moments' With...

In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...

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VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]
Asia

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

9y Sophie Loras

VIDEO: The Power of Instagram for E-Commerce in In...

Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and br...

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VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]
Conference Coverage

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

9y Yuyu Chen

VIDEO: Mini USA Looks Beyond Social Metrics in Rea...

In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social b...

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VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]
Asia

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

9y Sophie Loras

VIDEO: The Rise of Social Performance Marketing in...

In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measu...

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VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]
Conference Coverage

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

9y Yuyu Chen

VIDEO: Mini USA Gives Car Owners a Voice on Social...

In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...

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VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]
Conference Coverage

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

9y Yuyu Chen

VIDEO: The Home Depot on Landing Page Optimization...

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...

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VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]
Conference Coverage

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

9y Yuyu Chen

VIDEO: Coca-Cola Says to Take Paid Social Seriousl...

In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...

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VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]
Asia

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZL...

9y Sophie Loras

VIDEO: Developing a Mobile-First Strategy to Reach...

In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...

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VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?
Marketing

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

9y Melanie White

VIDEO: Will Bigger Smartphones Push Tablets to the...

As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...

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VIDEO: How Wendy’s Leverages Social and Native to Target Millennials
Marketing

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

9y Yuyu Chen

VIDEO: How Wendy’s Leverages Social and Native to ...

In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...

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VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy
Marketing

VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy

9y Melanie White

VIDEO: Thomson Reuters Sees 240% Conversion With R...

At the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and c...

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VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply
Data insights

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

9y Melanie White

VIDEO: Lifecycle Marketing and Data Are at Core fo...

In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...

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VIDEO: BlackRock's Thoughts on Marketing in a Digital World (Part 2)
Media

VIDEO: BlackRock's Thoughts on Marketing in a Digital World (Part 2)

9y Yuyu Chen

VIDEO: BlackRock's Thoughts on Marketing in a Digi...

In part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Read...

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VIDEO: BlackRock's Thoughts on Marketing in a Digital World
Media

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

9y Yuyu Chen

VIDEO: BlackRock's Thoughts on Marketing in a Digi...

In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing tr...

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VIDEO: Why Does Gen Z Matter to Ford?
Social

VIDEO: Why Does Gen Z Matter to Ford?

9y Yuyu Chen

VIDEO: Why Does Gen Z Matter to Ford?

In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how t...

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VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo
Data insights

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

9y ClickZ News Staff

VIDEO: Data Has Transformed Marketing Into Era of ...

ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Read More...

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ClickZ Content Takeover Day One: A Look at What's Coming Up
Data insights

ClickZ Content Takeover Day One: A Look at What's Coming Up

9y Melanie White

ClickZ Content Takeover Day One: A Look at What's ...

ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Read More...

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AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist
Marketing

AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist

9y Melanie White

AOL's CMO Erika Nardini: Premium and Programmatic ...

In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media compan...

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VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]
Asia

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

9y Sophie Loras

VIDEO: Proactive Crisis Management Begins Before t...

In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Read More...

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]
Asia

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

9y Sophie Loras

VIDEO: Attribution Testing Is Everything, Says SAP...

In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...

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VIDEO: The Importance of Content Around Intent [#CZLBKK]
Asia

VIDEO: The Importance of Content Around Intent [#CZLBKK]

9y Sophie Loras

VIDEO: The Importance of Content Around Intent [#C...

In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes...

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[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"
Media

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

9y Yuyu Chen

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of...

In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked ...

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