VIDEO: Mom’s the Word for McDonald’s and Quaker
Conference Coverage

VIDEO: Mom’s the Word for McDonald’s and Quaker

9y Melanie White

VIDEO: Mom’s the Word for McDonald’s and Quaker

When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear w...

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VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]
Conference Coverage

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCH...

9y Melanie White

VIDEO: The A.R.T. of Engagement Begins With the Cu...

In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." ...

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VIDEO: Building an Influential Brand
Media

VIDEO: Building an Influential Brand

10y Yuyu Chen

VIDEO: Building an Influential Brand

In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...

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VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads
Media

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

10y Yuyu Chen

VIDEO: Head of Facebook's Atlas Speaks About Revam...

In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revo...

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Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know [Video]
Conference Coverage

Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know...

10y Yuyu Chen

Insights, Tricks, Mistakes, and Future Trends Digi...

In these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital markete...

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Chocolate and Social Media: A Deliciously Perfect Marketing Mix
Social

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

10y Melanie White

Chocolate and Social Media: A Deliciously Perfect ...

In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how im...

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MMA's Greg Stuart: Why Mobile Matters [#CZLSF]
Conference Coverage

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

10y Melanie White

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. ...

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Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]
Conference Coverage

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

10y Melanie White

Mondelez's Bonin Bough on Marketers and the "Hacko...

In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what...

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How to Design High-Converting Mobile Landing Pages
Analytics

How to Design High-Converting Mobile Landing Pages

10y Idris Nagri

How to Design High-Converting Mobile Landing Pages

This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Read More...

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#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation
Conference Coverage

#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

10y Melanie White

#CZLNY VIDEO: Lessons and Transformation to a Bett...

Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Read More...

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#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challenges
Conference Coverage

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challe...

10y Melanie White

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, ...

Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live Ne...

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VIDEO: Localizing Groupon for Indonesia
Asia

VIDEO: Localizing Groupon for Indonesia

10y Adaline Lau

VIDEO: Localizing Groupon for Indonesia

Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the dail...

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Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]
Asia

Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]

10y Adaline Lau

Social@Ogilvy: 2014 Is the Year of Search in Indon...

Patrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch th...

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An Interview With Google's Kaushik: See. Think. Do.
Conference Coverage

An Interview With Google's Kaushik: See. Think. Do.

10y Mike Grehan

An Interview With Google's Kaushik: See. Think. Do...

Ahead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for d...

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Privacy is Dead, So What Do We Do Next? An Interview With JWT
Marketing

Privacy is Dead, So What Do We Do Next? An Interview With JWT

10y Melanie White

Privacy is Dead, So What Do We Do Next? An Intervi...

In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that i...

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Storyscaping is the New Digital Storytelling, Says SapientNitro
Marketing

Storyscaping is the New Digital Storytelling, Says SapientNitro

10y Melanie White

Storyscaping is the New Digital Storytelling, Says...

Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand wha...

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SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?
Automotive

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

10y Melanie White

SXSW 2014: Interview with Pandora – Are Connected ...

ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She al...

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SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership
Marketing

SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership

10y Melanie White

SXSW 2014: Omnicom Digital’s CEO Talks Instagram P...

Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as ho...

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SXSW 2014: George Takei’s Take on Social Media and YouTube
Media

SXSW 2014: George Takei’s Take on Social Media and YouTube

10y Melanie White

SXSW 2014: George Takei’s Take on Social Media and...

ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...

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SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]
Marketing

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]

10y Melanie White

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumer...

Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag ...

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SXSW 2014: Monetization Opportunities in a Sharing Economy
Social

SXSW 2014: Monetization Opportunities in a Sharing Economy

10y Melanie White

SXSW 2014: Monetization Opportunities in a Sharing...

ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and...

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VIDEO: Content Is a Marketing Currency for Citibank
Marketing

VIDEO: Content Is a Marketing Currency for Citibank

10y Idris Nagri

VIDEO: Content Is a Marketing Currency for Citiban...

ClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away ...

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Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age
Marketing

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digi...

10y Idris Nagri

Spotlight on TD Ameritrade's CMO: Building a New B...

ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and so...

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VIDEO: Isobar U.S. Co-CEOs Discuss Biggest Marketing Trend of Next Decade
Marketing

VIDEO: Isobar U.S. Co-CEOs Discuss Biggest Marketing Trend of Next Decade

10y Idris Nagri

VIDEO: Isobar U.S. Co-CEOs Discuss Biggest Marketi...

Isobar U.S. co-CEOs, Geoff Cubitt and Jeff Maling, attempt to predict the biggest trend in marketing for the next 10 years. Read More...

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Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika Trautman
Agency Spotlight

Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika T...

10y Idris Nagri

Spotlight On: Rapt Media -- Video Targeting is Not...

Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and mar...

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VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO Couple
Agency Spotlight

VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO Couple

10y Idris Nagri

VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO...

The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss...

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VIDEO: Isobar US Co-CEOs on the Importance of Innovation in Marketing and Advertising
Agency Spotlight

VIDEO: Isobar US Co-CEOs on the Importance of Innovation in Marketing and A...

10y Idris Nagri

VIDEO: Isobar US Co-CEOs on the Importance of Inno...

The co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including thei...

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