The pivot to video is back, and that’s a good thing for innovation

Digital Marketing The pivot to video is back, and that’s a good thing for innovation

8m Arthur Mamedov

The pivot to video is back, and that’s a good thin...

Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward...

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Comscore’s new trends report reveals significant spike in US OTT usage

Digital Advertising Comscore’s new trends report reveals significant spike in US OTT usage

8m Jacqueline Dooley

Comscore’s new trends report reveals significant s...

We unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...

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Let’s build your B2B video marketing strategy based on these examples

Digital Marketing Let’s build your B2B video marketing strategy based on these examples

10m Kateryna Novatska

Let’s build your B2B video marketing strategy base...

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...

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Your 2020 guide to the non-video parts of video marketing

Digital Marketing Your 2020 guide to the non-video parts of video marketing

1y Tiffany Delmore

Your 2020 guide to the non-video parts of video ma...

Founder and CMO of SchoolsSafe, Tiffany Delmore highlights the importance of the behind the scene aspects of video marketing and provides tips to make...

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Pitfalls of influencer marketing in Russia and how to avoid them

Digital Marketing Pitfalls of influencer marketing in Russia and how to avoid them

1y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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Five technology + trends changing digital marketing in 2020

AI & Automation Five technology + trends changing digital marketing in 2020

1y Timothy Seward

Five technology + trends changing digital marketin...

ROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mista...

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How Idomoo's personalized video platform helps marketers engage customers

Digital Advertising How Idomoo's personalized video platform helps marketers engage customers

1y Jacqueline Dooley

How Idomoo's personalized video platform helps mar...

Danny Kalish, CTO at Idomoo, discusses how personalized video is creating top-notch customer experiences for companies like Adidas, BT and Cadbury. Re...

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Instagram video marketing strategy: How to improve based on user behavior

Digital Marketing Instagram video marketing strategy: How to improve based on user behavior

2y Tereza Litsa

Instagram video marketing strategy: How to improve...

A new survey reveals user behavior of Instagram users in the US, UK, and France. How can brands shape their IG video marketing strategy accordingly? R...

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Video marketing trends CMOs need to know

Video Marketing Video marketing trends CMOs need to know

2y Eoin Dowdall

Video marketing trends CMOs need to know

Video remains a medium that refuses to sit still. Explore video marketing trends that CMOs need to know about, putting them in real-world situations. ...

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The future of video marketing: Growth and demand

Video Marketing The future of video marketing: Growth and demand

2y Jeannie Dougherty

The future of video marketing: Growth and demand

By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights include...

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What types of video content on social do consumers engage with most?

Social Media Marketing What types of video content on social do consumers engage with most?

2y Tereza Litsa

What types of video content on social do consumers...

The average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...

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"Video is the future of marketing." But what video do people actually want to watch?

Video Marketing "Video is the future of marketing." But what video do people actually want to watch?

2y Emily Alford

"Video is the future of marketing." But what video...

Too often, video content can be irrelevant, annoying, and impossible to escape. Marketers looking to make video content should be concerned, first and...

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Building customer relationships with strategic video marketing: Expert tips from our latest webinar

Video Marketing Building customer relationships with strategic video marketing: Expert tips from our latest webinar

2y Emily Alford

Building customer relationships with strategic vid...

63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...

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Top 8 video marketing platforms to improve your marketing strategy

Video Marketing Top 8 video marketing platforms to improve your marketing strategy

2y Jeannie Dougherty

Top 8 video marketing platforms to improve your ma...

Marketers are increasingly moving to include video in their marketing strategies. Here are the top video marketing platforms you should consider adopt...

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The 10 types of content and experience platforms: Which are best for your business?

Content The 10 types of content and experience platforms: Which are best for your business?

2y Jonathan Brown

The 10 types of content and experience platforms: ...

63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...

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Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

Marketing Technology Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

2y Tessa Judge

Martech news roundup: Changes at Facebook, new Goo...

Roundup of top news in martech from the week of Mar 11-Mar 18, 2019. Read More...

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Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

Marketing Technology Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

2y Tessa Judge

Martech news roundup: Salesforce, Adobe, Twitter a...

Roundup of top news in martech from the week of Mar 4-Mar 11, 2019. Read More...

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How to generate more leads with your video marketing

Video Marketing How to generate more leads with your video marketing

2y Syed Balkhi

How to generate more leads with your video marketi...

Video marketing is estimated to account for 80% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with vi...

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Facebook earnings report: 7 takeaways for martech

Industry Developments Facebook earnings report: 7 takeaways for martech

3y Kimberly Collins

Facebook earnings report: 7 takeaways for martech

In the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...

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5 ways to increase engagement and generate more leads with video

Video Marketing 5 ways to increase engagement and generate more leads with video

3y Todd Patton

5 ways to increase engagement and generate more le...

By 2021, video will represent 80% of all online traffic. Here are 5 tips for video marketing around ideal length, type of content, and tracking. Read ...

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How brands can integrate live video into their marketing strategy

Content Marketing How brands can integrate live video into their marketing strategy

4y Rebecca Sentance

How brands can integrate live video into their mar...

The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...

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"Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends

Mobile "Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends

4y Tereza Litsa

"Video is the new blogging": Animoto's Cynthia Kna...

Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...

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How to build a successful digital video strategy in 2017

Marketing How to build a successful digital video strategy in 2017

4y Tereza Litsa

How to build a successful digital video strategy i...

The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...

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Five of the biggest video marketing trends from 2016

Marketing Five of the biggest video marketing trends from 2016

5y Tereza Litsa

Five of the biggest video marketing trends from 20...

There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular video marketing t...

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How the NBA engages China's 200M millennials with mobile video

Asia How the NBA engages China's 200M millennials with mobile video

5y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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The state of video advertising: the rise of silent and targeted ads

Media The state of video advertising: the rise of silent and targeted ads

5y Tereza Litsa

The state of video advertising: the rise of silent...

As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...

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