How can using a "fast start" model refine the execution of your marketing strategy?
This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
User interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so much.