Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why.
New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new features, too.
When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.
A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like its own language.
Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example ... read more
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of their own.
What makes great video content and how can brands ensure it reaches the right audience?