A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like its own language.
Buzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example ... read more
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of their own.
What makes great video content and how can brands ensure it reaches the right audience?
It's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the content itself.
The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challenging Netflix.
This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire Yahoo.
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors.