Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...
View articleVideo performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...
View articleThe explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...
View articleIt's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...
View article2017 will be a watershed moment for video, as consumption moves from the TV to other devices. Read More...
View articleIf your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age. R...
View articleRetailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...
View articleIt's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...
View articleEarly mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. Read More...
View articleWhile it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...
View articleVideo consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ...
View articleShift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own VP...
View articleVideo content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Read More...
View articleIf you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and se...
View articleAs Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with it to...
View articleVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleVideo advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....
View articleVideo advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative ...
View articleMary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...
View articleBreaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...
View articleAs video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...
View articleChina's online video industry continues to be plagued by viewability and ad-serving issues – and here is why. Read More...
View articleNew statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...
View articleWhen it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Read More...
View articleA song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...
View articleBuzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominat...
View article