Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...
View articleThis has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...
View articleWhat makes great video content and how can brands ensure it reaches the right audience? Read More...
View articleIt's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...
View articleThe past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...
View articleThis week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...
View articlePeople are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's ...
View articleHong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors. Read ...
View articleThis week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...
View articleBlending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...
View articleThis week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...
View articleIndonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje. R...
View articleA lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...
View articleAs an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...
View articleAbsolut Vodka has remained relatively unchanged over the past 137 years, but Afdhel Aziz works to keep it innovative through the creation of Absolut L...
View articleThis week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...
View articleThe countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a ...
View articleStories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey ...
View articleChina has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...
View articleHere are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...
View articleProgrammatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...
View articleThere's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...
View articleAt Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men...
View articleInstead of talking about famous campaigns from big brands, Jon Haber, co-founder of Giant Spoon, shares two commercials that have never left his mind....
View articleThough there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...
View articleNews of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...
View articleVideo was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly list of ...
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