Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audi...
View article2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk two (possib...
View articleOn February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...
View articleWith the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. Read More...
View articleIt's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...
View articleWeighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleIn spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...
View articleAs the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...
View articleAnalyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...
View articleThis week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response t...
View articleHow can using a "fast start" model refine the execution of your marketing strategy? Read More...
View articleThis week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
View articleHere's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg. Read More...
View articleNews of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...
View articleWith the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...
View articleTo achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...
View articleNew research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...
View articleMobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...
View articleUser interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so...
View articleFeaturing figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...
View articleHere are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleCross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...
View articleA brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...
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