While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole year.
Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right.
Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability rates and new strategies for combating ad fraud.
Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.
Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.
Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video.
ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of video advertising on the platform.