Winter is coming: Goodbye cookies, hello contextual

Data-Driven Marketing Winter is coming: Goodbye cookies, hello contextual

1y Tim Flagg

Winter is coming: Goodbye cookies, hello contextua...

In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...

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Which mobile ad formats really catch the consumer's eye?

Digital Marketing Which mobile ad formats really catch the consumer's eye?

3y Mike O'Brien

Which mobile ad formats really catch the consumer'...

Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...

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How effective is 360 video really?

Analytics How effective is 360 video really?

5y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

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Facebook's Live Rail pullback leaves publishers needing true partners

Publishing Facebook's Live Rail pullback leaves publishers needing true partners

5y Frank Sinton

Facebook's Live Rail pullback leaves publishers ne...

The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...

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The current state of video viewability in China

Asia The current state of video viewability in China

5y Charlie Wang

The current state of video viewability in China

China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why. Read More...

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Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

5y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

5y Mike O'Brien

Viewability has much more gray area than you reali...

Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...

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The Digital Download: Facebook and Amazon soar, while Yahoo struggles

More News The Digital Download: Facebook and Amazon soar, while Yahoo struggles

5y Mike O'Brien

The Digital Download: Facebook and Amazon soar, wh...

A book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area. Read ...

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The Digital Download: Video, VR, and volatile chatbots

More News The Digital Download: Video, VR, and volatile chatbots

5y Mike O'Brien

The Digital Download: Video, VR, and volatile chat...

This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...

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Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

5y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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The Digital Download: Transparency, viewability win the week's news

More News The Digital Download: Transparency, viewability win the week's news

5y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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The reality of virtual reality

More News The reality of virtual reality

5y Joe Laszlo

The reality of virtual reality

A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...

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The present and future of online video ads

Media Buying The present and future of online video ads

5y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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Six tips on measurement from the IAB Programmatic Marketplace

Actionable Analysis Six tips on measurement from the IAB Programmatic Marketplace

5y Mike O'Brien

Six tips on measurement from the IAB Programmatic ...

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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Why programmatic video is the next big thing in APAC (and what brands should do about it)

Asia Why programmatic video is the next big thing in APAC (and what brands should do about it)

5y Andy Radovic

Why programmatic video is the next big thing in AP...

Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...

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After CTR, how do we measure ad effectiveness?

Marketing After CTR, how do we measure ad effectiveness?

5y Leonie Mercedes

After CTR, how do we measure ad effectiveness?

While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...

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The pros and cons of Facebook and YouTube video advertising

Social The pros and cons of Facebook and YouTube video advertising

5y Guest Writer

The pros and cons of Facebook and YouTube video ad...

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...

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Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

5y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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And our favorite ads of 2015 are...

Asia And our favorite ads of 2015 are...

5y ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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What is the right way to do display advertising?

Display Advertising What is the right way to do display advertising?

5y Yuyu Chen

What is the right way to do display advertising?

Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right. Read More...

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Fraud and viewability: could things be looking up?

Display Advertising Fraud and viewability: could things be looking up?

5y Emily Alford

Fraud and viewability: could things be looking up?

Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability ra...

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7 display advertising stats of 2015 that you should know

Ad Industry Metrics 7 display advertising stats of 2015 that you should know

5y Yuyu Chen

7 display advertising stats of 2015 that you shoul...

Stats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...

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A beginner's guide to display advertising

Display Advertising A beginner's guide to display advertising

5y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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Digital video from a buyer's perspective

Media Digital video from a buyer's perspective

5y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

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How much do you know about Facebook video advertising?

Media How much do you know about Facebook video advertising?

5y Yuyu Chen

How much do you know about Facebook video advertis...

ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of vide...

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Staying relevant in a mobile, multichannel, data-driven world

Asia Staying relevant in a mobile, multichannel, data-driven world

5y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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3 things you need to know about bot traffic

Display Advertising 3 things you need to know about bot traffic

5y Mike O'Brien

3 things you need to know about bot traffic

Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily n...

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