How Will We Get to 100% Viewability? Hint: Don’t Settle
Display Advertising

How Will We Get to 100% Viewability? Hint: Don’t Settle

9y Eric Wheeler

How Will We Get to 100% Viewability? Hint: Don’t S...

The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Re...

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Obama's Privacy Policy Might Be Bad for Marketers
Data insights

Obama's Privacy Policy Might Be Bad for Marketers

9y Emily Alford

Obama's Privacy Policy Might Be Bad for Marketers

In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...

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Black Box vs. Tool Box Analytics in Digital Media
Analytics

Black Box vs. Tool Box Analytics in Digital Media

9y Andrew Edwards

Black Box vs. Tool Box Analytics in Digital Media

As the digital TV industry continues to evolve, so must the metrics used to measure its success. Read More...

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Fix Programmatic So It Solves Marketing Problems
Media

Fix Programmatic So It Solves Marketing Problems

9y Adam Epstein

Fix Programmatic So It Solves Marketing Problems

Programmatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from ...

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The 5 Trends That Really Matter for Marketers in 2015
Marketing

The 5 Trends That Really Matter for Marketers in 2015

9y Kristin Kovner

The 5 Trends That Really Matter for Marketers in 2...

There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Read More...

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2 Powerful Trends for the TV Buyer to Consider in 2015
Media

2 Powerful Trends for the TV Buyer to Consider in 2015

9y Paul Bremer

2 Powerful Trends for the TV Buyer to Consider in ...

In the New Year, TV buyers should take a close look at in-stream video and authenticated viewing. Read More...

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Programmatic Predictions for 2015
Display Advertising

Programmatic Predictions for 2015

9y Liz Rutgersson

Programmatic Predictions for 2015

What's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Read More...

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Tectonic Shift - When Robots Attack
Media

Tectonic Shift - When Robots Attack

9y Larry Allen

Tectonic Shift - When Robots Attack

A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewe...

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4 Surefire Ways to Maximize Ad Spend in 2015
Media

4 Surefire Ways to Maximize Ad Spend in 2015

9y Guest

4 Surefire Ways to Maximize Ad Spend in 2015

These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Read More...

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2015 Publisher Predictions
Media

2015 Publisher Predictions

9y Eric Wheeler

2015 Publisher Predictions

As publishers look toward 2015, what are the key areas they should focus on? Read More...

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If You’re Buying Viewable Impressions, Demand Time Slots
Media

If You’re Buying Viewable Impressions, Demand Time Slots

9y Guest

If You’re Buying Viewable Impressions, Demand Time...

Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...

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Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory
Asia

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

9y Shann Biglione

Bad Impressions: Kraft Takes a Stand on Digital Ad...

Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Read More...

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Evolving Mobile and Connected TV Inventory
Display Advertising

Evolving Mobile and Connected TV Inventory

9y Larry Allen

Evolving Mobile and Connected TV Inventory

Will digital media buyers opt for mobile or connected TV video inventory over display? Read More...

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IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Needs Clarification
Display Advertising

IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Need...

10y Yuyu Chen

IAB’s Definition of "Illegitimate Activity" in "An...

The principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" re...

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Viewability Counts In Europe
Display Advertising

Viewability Counts In Europe

10y Larry Allen

Viewability Counts In Europe

Media buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, ther...

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The Mystique of Native Advertising
Asia

The Mystique of Native Advertising

10y Erika Wang

The Mystique of Native Advertising

Native advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies. Read ...

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Unruly Launches Mobile-First Native Video Ad Format
Media

Unruly Launches Mobile-First Native Video Ad Format

10y Greg Jarboe

Unruly Launches Mobile-First Native Video Ad Forma...

The new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless exp...

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Compounding Challenges for the Digital Publisher
Media

Compounding Challenges for the Digital Publisher

10y Larry Allen

Compounding Challenges for the Digital Publisher

As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing r...

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Twitter Promoted Video Will Boost Engagement Data
Social

Twitter Promoted Video Will Boost Engagement Data

10y Yuyu Chen

Twitter Promoted Video Will Boost Engagement Data

The micro-blogging service has been beta testing a new feature, Promoted Video, which allows advertisers to upload and distribute video ads on the pla...

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Can Social Help Solve Video Advertising Ad Fraud?
Media

Can Social Help Solve Video Advertising Ad Fraud?

10y Frank Sinton

Can Social Help Solve Video Advertising Ad Fraud?

By measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a bett...

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Understanding Our Own Growth: The Positive Influence of Verifying the View
Media

Understanding Our Own Growth: The Positive Influence of Verifying the View

10y Paul Bremer

Understanding Our Own Growth: The Positive Influen...

Now that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability...

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MRC Approves Transaction on Viewable Impressions for Video Ads
Display Advertising

MRC Approves Transaction on Viewable Impressions for Video Ads

10y Yuyu Chen

MRC Approves Transaction on Viewable Impressions f...

Marketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Read More...

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Yahoo Prime View Enables 100% Viewability on Display Ads
Display Advertising

Yahoo Prime View Enables 100% Viewability on Display Ads

10y Lisa Lacy

Yahoo Prime View Enables 100% Viewability on Displ...

The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...

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Display Success in 2014: Real-Time Advances
Display Advertising

Display Success in 2014: Real-Time Advances

10y Eric Wheeler

Display Success in 2014: Real-Time Advances

In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Re...

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How Can Brands Fight Online Video Fraud?
Media

How Can Brands Fight Online Video Fraud?

10y Lisa Lacy

How Can Brands Fight Online Video Fraud?

In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...

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Off-Ramping Bad Traffic to Get to the Good Traffic
Media

Off-Ramping Bad Traffic to Get to the Good Traffic

10y Walter Knapp

Off-Ramping Bad Traffic to Get to the Good Traffic

In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Read More...

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Facebook Develops New Video Ad Metrics
Media

Facebook Develops New Video Ad Metrics

10y Yuyu Chen

Facebook Develops New Video Ad Metrics

As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...

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