The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer.
News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middleton’s role of Huffington Post guest editor.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future.
Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills.
The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the best of the rest in 2014.
Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute their pictures with a hashtag.
Video strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to search for opportunities on newer platforms.
Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success.
The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views.