By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights include...
View articleRoundup of top news in martech from the week of Apr 8-Apr 16, 2019. Read More...
View articleThe way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...
View articleNews of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articleVideo is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...
View articleAuto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...
View articleThe past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the ...
View articleNikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute...
View articleVideo strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to se...
View articleNow that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Read More...
View articleThe brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Read More...
View articleThe company behind Sweethearts, the candy formerly known as Conversation Hearts, wants consumers to tweet messages to @Tweethearts that they can later...
View articleCentury 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Read More...
View articleThe modern furniture brand is inviting Twitter users to play musical chairs online for a chance to win physical chairs. Read More...
View articleA social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials. Read More...
View articleDuck Brand Duct Tape's video gets big viral push in one day. Read More...
View articleA video ad channel is economically more compelling than TV, and here's why. Read More...
View articleOver 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Read More...
View article