The future of video marketing: Growth and demand
Video

The future of video marketing: Growth and demand

5y Jeannie Dougherty

The future of video marketing: Growth and demand

By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights include...

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Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products
Disruptive MarTech

Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Te...

5y Kimberly Collins

Martech news roundup: Salesforce + Google Cloud, V...

Roundup of top news in martech from the week of Apr 8-Apr 16, 2019. Read More...

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Why ranking tools need to evolve to keep up with search
Search

Why ranking tools need to evolve to keep up with search

8y Benjamin Spiegel

Why ranking tools need to evolve to keep up with s...

The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...

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The digital download: Yahoo axes various content channels and more
Content

The digital download: Yahoo axes various content channels and more

8y Yuyu Chen

The digital download: Yahoo axes various content c...

News of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...

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Better visual marketing in eight easy steps
Marketing

Better visual marketing in eight easy steps

8y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

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Where is video going? 5 areas for marketers to focus on
Media

Where is video going? 5 areas for marketers to focus on

8y Mike O'Brien

Where is video going? 5 areas for marketers to foc...

Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...

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3 Auto Brand Films, 3 Vital Lessons in Storytelling
Automotive

3 Auto Brand Films, 3 Vital Lessons in Storytelling

9y Tessa Wegert

3 Auto Brand Films, 3 Vital Lessons in Storytellin...

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...

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The Best Campaigns You Didn't See in 2014
Marketing

The Best Campaigns You Didn't See in 2014

9y Emily Alford

The Best Campaigns You Didn't See in 2014

The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the ...

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Nikon Gives Cameras to Consumers With #IAmGenerationImage
Marketing

Nikon Gives Cameras to Consumers With #IAmGenerationImage

9y Mike O'Brien

Nikon Gives Cameras to Consumers With #IAmGenerati...

Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute...

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Advertisers Seek Sleeker Alternatives to YouTube
Media

Advertisers Seek Sleeker Alternatives to YouTube

9y Emily Alford

Advertisers Seek Sleeker Alternatives to YouTube

Video strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to se...

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What Can Brands Learn From the #ALSIceBucketChallenge?
Social

What Can Brands Learn From the #ALSIceBucketChallenge?

10y Roger Katz

What Can Brands Learn From the #ALSIceBucketChalle...

Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Read More...

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Old Spice 'Smellcome to Manhood' Keeps Spraying in Views
Media

Old Spice 'Smellcome to Manhood' Keeps Spraying in Views

10y Lisa Lacy

Old Spice 'Smellcome to Manhood' Keeps Spraying in...

The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Read More...

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Candy Company Necco Offers Custom #Tweethearts for Valentine’s Day
Marketing

Candy Company Necco Offers Custom #Tweethearts for Valentine’s Day

10y Lisa Lacy

Candy Company Necco Offers Custom #Tweethearts for...

The company behind Sweethearts, the candy formerly known as Conversation Hearts, wants consumers to tweet messages to @Tweethearts that they can later...

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Century 21’s 'Tryptophan Slow Jam' Serenades Consumers on Thanksgiving
Marketing

Century 21’s 'Tryptophan Slow Jam' Serenades Consumers on Thanksgiving

10y Lisa Lacy

Century 21’s 'Tryptophan Slow Jam' Serenades Consu...

Century 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Read More...

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Furniture Company Blu Dot Hosts Musical Chairs on Twitter
Social

Furniture Company Blu Dot Hosts Musical Chairs on Twitter

11y Lisa Lacy

Furniture Company Blu Dot Hosts Musical Chairs on ...

The modern furniture brand is inviting Twitter users to play musical chairs online for a chance to win physical chairs. Read More...

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How Online Communities Can Inspire Brand Marketing
Media

How Online Communities Can Inspire Brand Marketing

13y Tessa Wegert

How Online Communities Can Inspire Brand Marketing

A social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials. Read More...

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'Duck Tron' Races on Vimeo, Quickly Gets 268K Views
Media

'Duck Tron' Races on Vimeo, Quickly Gets 268K Views

13y Christopher Heine

'Duck Tron' Races on Vimeo, Quickly Gets 268K View...

Duck Brand Duct Tape's video gets big viral push in one day. Read More...

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The Online Community Needs More Progressive Videos
Asia

The Online Community Needs More Progressive Videos

13y Darren Yan

The Online Community Needs More Progressive Videos

A video ad channel is economically more compelling than TV, and here's why. Read More...

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Over 1,400 People Get Inside Evian's Baby Inside Video
Data insights

Over 1,400 People Get Inside Evian's Baby Inside Video

13y Ken Liebeskind

Over 1,400 People Get Inside Evian's Baby Inside V...

Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Read More...

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