Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans.
The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent.
Vindico says video publishers may be playing hide-and-seek with your ads.