Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - that isn't necessarily the case.
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
Vine has taken a bit of a back seat to Instagram’s video functionality of late. Brands seem to prefer the longer format available to Instagram users (yes all of nine seconds more) and the tools that can make even the crappiest videos look like mega-slick exercises in style over substance. Even so, there is some brilliant branded content on the platform. Here are 15 of the best.
Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video.
Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week.
Everyone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with them.
Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's Tweets in the Asia-Pacific region.
Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told.