Twitter to effectively shut down Vine

Publishing Twitter to effectively shut down Vine

5y Al Roberts

Twitter to effectively shut down Vine

Yesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...

View article
The state of influencer marketing in 2016

Social Media The state of influencer marketing in 2016

5y Mike O'Brien

The state of influencer marketing in 2016

Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...

View article
How M&M's mastered multilingualism for its milestone birthday

Strategies How M&M's mastered multilingualism for its milestone birthday

5y Mike O'Brien

How M&M's mastered multilingualism for its milesto...

A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...

View article
Get the latest analysis and reports delivered to your inbox daily
What can chatbots do for ecommerce?

Chatbots What can chatbots do for ecommerce?

5y Mike O'Brien

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...

View article
The Digital Download: Transparency, viewability win the week's news

More News The Digital Download: Transparency, viewability win the week's news

5y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

View article
Better visual marketing in eight easy steps

Marketing Better visual marketing in eight easy steps

5y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

View article
Seven of our favorite stats of the week

Ad Industry Metrics Seven of our favorite stats of the week

5y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

View article
What is the optimal length of a video ad?

Media What is the optimal length of a video ad?

6y Mike O'Brien

What is the optimal length of a video ad?

All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - tha...

View article
Meeting consumers on their turf: the value of social media in search marketing

Search Meeting consumers on their turf: the value of social media in search marketing

6y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

View article
15 best Vines of 2015

Campaigns 15 best Vines of 2015

6y Christopher Ratcliff

15 best Vines of 2015

Vine has taken a bit of a back seat to Instagram’s video functionality of late. Brands seem to prefer the longer format available to Instagram users (...

View article
Digital video from a buyer's perspective

Media Digital video from a buyer's perspective

6y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

View article
3 takeaways from Social Media Week Chicago

Social 3 takeaways from Social Media Week Chicago

6y Mike O'Brien

3 takeaways from Social Media Week Chicago

Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...

View article
5 tips to nail your next influencer marketing campaign

Marketing 5 tips to nail your next influencer marketing campaign

6y Mike O'Brien

5 tips to nail your next influencer marketing camp...

Everyone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with...

View article
Tweets of the week: Rugby World Cup and a race that stops a nation

Asia Tweets of the week: Rugby World Cup and a race that stops a nation

6y Sophie Loras

Tweets of the week: Rugby World Cup and a race tha...

Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...

View article
10 tips for Hollywood-style social storytelling

Asia 10 tips for Hollywood-style social storytelling

6y Sophie Loras

10 tips for Hollywood-style social storytelling

Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...

View article
And the top digital marketer in the presidential race is...

Marketing And the top digital marketer in the presidential race is...

6y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

View article
Tweets of the week: from #AllDayBreakfast to #GreenPoop

Asia Tweets of the week: from #AllDayBreakfast to #GreenPoop

6y Sophie Loras

Tweets of the week: from #AllDayBreakfast to #Gree...

Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Read More...

View article
Brand vs. brand: social media showdowns in the world of marketing

Social Brand vs. brand: social media showdowns in the world of marketing

6y Tessa Wegert

Brand vs. brand: social media showdowns in the wor...

Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...

View article
Google and Droga5: Tech Innovations Cannot Replace Storytelling

Conference Coverage Google and Droga5: Tech Innovations Cannot Replace Storytelling

6y Yuyu Chen

Google and Droga5: Tech Innovations Cannot Replace...

Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Bran...

View article
Tweets of the Week: Brands Cracked Up as Facebook Was Down

Social Tweets of the Week: Brands Cracked Up as Facebook Was Down

6y Mike O'Brien

Tweets of the Week: Brands Cracked Up as Facebook ...

Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...

View article
4 Best Practices for Creating a Custom Content Strategy

Content Marketing 4 Best Practices for Creating a Custom Content Strategy

6y Guest

4 Best Practices for Creating a Custom Content Str...

Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensi...

View article
Getting the Most from Your Email Content

Email Getting the Most from Your Email Content

6y Susan Kuchinskas

Getting the Most from Your Email Content

Email is a vital tool in distributing content across all channels. Read More...

View article
Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

Asia Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

6y Sophie Loras

Tweets of the Week: Prime Ministers, Bachelors, Cl...

The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Read More...

View article
Why Periscope Is the Next Big Thing in Social Media

Social Why Periscope Is the Next Big Thing in Social Media

6y Bob Cargill

Why Periscope Is the Next Big Thing in Social Medi...

With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...

View article
Storytelling or Telling Stories? Why Authenticity Rules

Marketing Storytelling or Telling Stories? Why Authenticity Rules

6y Tessa Wegert

Storytelling or Telling Stories? Why Authenticity ...

These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful con...

View article
Digital Marketing People on the Move: End of Summer Edition

Marketing Digital Marketing People on the Move: End of Summer Edition

6y Yuyu Chen

Digital Marketing People on the Move: End of Summe...

This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...

View article
Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

Asia Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

6y Sophie Loras

Tweets of the Week: Visual Splendor as Twitter Cel...

Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...

View article
1 2 3 5