The state of influencer marketing in 2016
Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
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How M&M’s mastered multilingualism for its milestone birthday
A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like its own language.
What can chatbots do for ecommerce?
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce?
The Digital Download: Transparency, viewability win the week’s news
This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
Better visual marketing in eight easy steps
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Seven of our favorite stats of the week
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
What is the optimal length of a video ad?
All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - that isn't necessarily the case.
Meeting consumers on their turf: the value of social media in search marketing
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
15 best Vines of 2015
Vine has taken a bit of a back seat to Instagram’s video functionality of late. Brands seem to prefer the longer format available to Instagram users (yes all of nine seconds more) and the tools that can make even the crappiest videos look like mega-slick exercises in style over substance. Even so, there is some brilliant branded content on the platform. Here are 15 of the best.
Digital video from a buyer’s perspective
Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video.
