There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz.
Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts.
Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance.
Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content that matters, senior executive from Google and Droga5 said at Advertising Week.
Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we're calling Dunkin Donuts the winner.
Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement.
Email is a vital tool in distributing content across all channels.
The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news.
With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app.
These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy.