Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...
View articleSocial media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...
View articleOn Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa...
View articleAccording to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...
View articleBeing on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...
View articleDoritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...
View article"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...
View articleRather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into so...
View articleInnovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Read More...
View articleTwitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off....
View articleSince beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweise...
View articleCelebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if no...
View articleWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...
View articleBecause consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...
View articleThe new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th...
View articleSocial media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the bra...
View articleRetargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleCaptain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...
View articleOn the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here ar...
View articleImmediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...
View articleBrands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doi...
View articleFollowing Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself wi...
View articleA new ad format enables brands to turn user-generated images into sponsored Facebook posts. Read More...
View articleNo matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...
View articleFacebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts. Read More...
View articleAs Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Read More...
View articleTwitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the c...
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