In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts ...
View articleComputer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighth...
View articleThe social network also plans to enhance native video sharing and Direct Messages next year. Read More...
View articleAudio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail, o...
View articleTo draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...
View articleAs World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in ...
View articleGet to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...
View articleThe Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three...
View articleIn the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their...
View article"Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube ...
View articleExperts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...
View articleGlobal marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and en...
View articleAlthough original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers...
View articleThe soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where the...
View articleVideo and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...
View articleNow that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Read More...
View articleThe Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one ne...
View articleThe ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the faci...
View articleHere are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next ...
View articleAs consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...
View articleThe TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of i...
View articleThe brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been ...
View articleVine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use...
View articleClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner wi...
View articleThe platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular...
View articleThe location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more ...
View articleAs we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digit...
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