AT&T Calls on College Football Fans to #BeTheFan
Marketing

AT&T Calls on College Football Fans to #BeTheFan

11y Lisa Lacy

AT&T Calls on College Football Fans to #BeTheFan

The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Read More...

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Popeyes Celebrates Love That Chicken Month With a Virtual Choir
Marketing

Popeyes Celebrates Love That Chicken Month With a Virtual Choir

11y Lisa Lacy

Popeyes Celebrates Love That Chicken Month With a ...

The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Read More...

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Airbnb’s Hollywood & Vines Crowdsources Short Film
Social

Airbnb’s Hollywood & Vines Crowdsources Short Film

11y Lisa Lacy

Airbnb’s Hollywood & Vines Crowdsources Short ...

Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Read More...

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Jack in the Box Goes 'Big' With 606 Seconds of Video
Marketing

Jack in the Box Goes 'Big' With 606 Seconds of Video

11y Lisa Lacy

Jack in the Box Goes 'Big' With 606 Seconds of Vid...

The Vine campaign offers what the brand hopes is more shareable content. Read More...

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GE Hosts World's First Science Fair on Vine
Marketing

GE Hosts World's First Science Fair on Vine

11y Lisa Lacy

GE Hosts World's First Science Fair on Vine

The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Read More...

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Honda Turns to Vine in One-Day #WantNewCar Sale Promo
Marketing

Honda Turns to Vine in One-Day #WantNewCar Sale Promo

11y Lisa Lacy

Honda Turns to Vine in One-Day #WantNewCar Sale Pr...

The live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos. Read More...

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MTV Opts for Instagram, Vine Videos to Announce VMA Nominees
Marketing

MTV Opts for Instagram, Vine Videos to Announce VMA Nominees

11y Lisa Lacy

MTV Opts for Instagram, Vine Videos to Announce VM...

MTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Read More...

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Snapple Brings Bottle Cap Facts to Life
Marketing

Snapple Brings Bottle Cap Facts to Life

11y Lisa Lacy

Snapple Brings Bottle Cap Facts to Life

The brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Read More...

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Alamo's Family Games Campaign Targets CEO Moms
Marketing

Alamo's Family Games Campaign Targets CEO Moms

11y Mary Lisbeth D'Amico

Alamo's Family Games Campaign Targets CEO Moms

In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...

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Holiday Inn Express' Stay Smart Campaign Goes Social
Marketing

Holiday Inn Express' Stay Smart Campaign Goes Social

11y Lisa Lacy

Holiday Inn Express' Stay Smart Campaign Goes Soci...

The brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter. Read More...

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Let the Instagram vs. Vine Video Battle Begin!
Media

Let the Instagram vs. Vine Video Battle Begin!

11y Greg Jarboe

Let the Instagram vs. Vine Video Battle Begin!

Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second ...

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Instagram's '15 Seconds of Fame'
Asia

Instagram's '15 Seconds of Fame'

11y Rudi Leung

Instagram's '15 Seconds of Fame'

Does a 15-second video ad work on Instagram? Read More

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Twitter's Vine Comes to Android
Media

Twitter's Vine Comes to Android

11y Melanie White

Twitter's Vine Comes to Android

Woohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system. Read More...

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How to Use Twitter's Vine App
Media

How to Use Twitter's Vine App

11y Greg Jarboe

How to Use Twitter's Vine App

Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply s...

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Twitter Rumored to Launch Retargeting for Advertisers
Social

Twitter Rumored to Launch Retargeting for Advertisers

11y Jessica Lee

Twitter Rumored to Launch Retargeting for Advertis...

Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's advertising opti...

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7 Vine Tips for Marketers
Asia

7 Vine Tips for Marketers

11y Rudi Leung

7 Vine Tips for Marketers

Since Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and pu...

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