Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
Throwback Thursday: Tribal WW’s Jeff Cheong on the power of old school advertising in the digital age
Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of all time.
There are a few more weeks of March Madness - the Sweet 16 games start Thursday - but brands have already started their campaigns. Here are our favorites so far.
With the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recalls ... read more
Three clever social media campaigns in China work hard on earned media to help them go viral.
Be Like Bill came out of nowhere and now has 1.5 million Facebook likes. Here are a few lessons you can apply to your own meme-making.
Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine how top brands in China achieve this.
Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But why?
Vine has taken a bit of a back seat to Instagram’s video functionality of late. Brands seem to prefer the longer format available to Instagram users (yes all of nine seconds more) and the tools that can make even the crappiest videos look like mega-slick exercises in style over substance. Even so, there is some brilliant branded content on the platform. Here are 15 of the best.