"Video is the future of marketing." But what video do people actually want to watch?

Video Marketing "Video is the future of marketing." But what video do people actually want to watch?

2y Emily Alford

"Video is the future of marketing." But what video...

Too often, video content can be irrelevant, annoying, and impossible to escape. Marketers looking to make video content should be concerned, first and...

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Viral marketing: Lessons from the world record egg

Content Marketing Viral marketing: Lessons from the world record egg

3y Muradul Islam

Viral marketing: Lessons from the world record egg

A picture of an egg beat Kylie Jenner for the most popular post on Instagram. It got 52 million likes, compared to her 18 million. What can the egg te...

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The ONLY lesson from every social media brand fail example ever

Insights The ONLY lesson from every social media brand fail example ever

5y Danny Goodwin

The ONLY lesson from every social media brand fail...

Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. Read More...

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The emotions that make content go viral

Content Marketing The emotions that make content go viral

5y Rebecca Sentance

The emotions that make content go viral

Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes con...

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Be a dragon, not a unicorn, says Mondelez's Bough

Mobile Be a dragon, not a unicorn, says Mondelez's Bough

5y Mike O'Brien

Be a dragon, not a unicorn, says Mondelez's Bough

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...

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NewFronts News: YouTube adds to Google Premium

Publishing NewFronts News: YouTube adds to Google Premium

5y Mike O'Brien

NewFronts News: YouTube adds to Google Premium

Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...

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Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

Agency Spotlight Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

6y Sophie Loras

Throwback Thursday: Tribal WW's Jeff Cheong on the...

Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...

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Five brands mastering March Madness marketing

Campaigns Five brands mastering March Madness marketing

6y Mike O'Brien

Five brands mastering March Madness marketing

There are a few more weeks of March Madness - the Sweet 16 games start Thursday - but brands have already started their campaigns. Here are our favori...

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Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super Bowl ads

Campaigns Throwback Thursday: Acura's Leila Cesario reminisces the most 'super' Super Bowl ads

6y Mike O'Brien

Throwback Thursday: Acura's Leila Cesario reminisc...

With the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recall...

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How to create great earned social media campaigns for China

Asia How to create great earned social media campaigns for China

6y Joseph Tsang

How to create great earned social media campaigns ...

Three clever social media campaigns in China work hard on earned media to help them go viral. Read More...

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Three meme lessons that we can learn from (stupidly annoying!) Be Like Bill

Social Media Three meme lessons that we can learn from (stupidly annoying!) Be Like Bill

6y Mike O'Brien

Three meme lessons that we can learn from (stupidl...

Be Like Bill came out of nowhere and now has 1.5 million Facebook likes. Here are a few lessons you can apply to your own meme-making. Read More...

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How to build a brand for the people

Asia How to build a brand for the people

6y Leon Liu

How to build a brand for the people

Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...

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Why are ads with animals so appealing?

Video Why are ads with animals so appealing?

6y Mike O'Brien

Why are ads with animals so appealing?

Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...

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15 best Vines of 2015

Campaigns 15 best Vines of 2015

6y Christopher Ratcliff

15 best Vines of 2015

Vine has taken a bit of a back seat to Instagram’s video functionality of late. Brands seem to prefer the longer format available to Instagram users (...

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Wake up brands! Why content is everything

Marketing Wake up brands! Why content is everything

6y Benjamin Spiegel

Wake up brands! Why content is everything

Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...

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Starbucks shows the power of silence during the red cup controversy

Social Starbucks shows the power of silence during the red cup controversy

6y Mike O'Brien

Starbucks shows the power of silence during the re...

Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting...

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Welcome to the new era of B2B video

Media Welcome to the new era of B2B video

6y Tessa Wegert

Welcome to the new era of B2B video

Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...

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They laughed when I said neuromarketing

Data-Driven Marketing They laughed when I said neuromarketing

6y Dave Lloyd

They laughed when I said neuromarketing

To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...

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3 lessons we can learn from the most 'contagious' brands

Social 3 lessons we can learn from the most 'contagious' brands

6y Mike O'Brien

3 lessons we can learn from the most 'contagious' ...

Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...

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4 Strategic Tips for Building a Lasting Social Campaign in China

Asia 4 Strategic Tips for Building a Lasting Social Campaign in China

6y Sophie Loras

4 Strategic Tips for Building a Lasting Social Cam...

We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...

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VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

Asia VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

6y Sophie Loras

VIDEO: Long-Term Strategy Key to Short-Term Viral ...

An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...

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David Jones Mixes Fashion With Music in a 100% Digital Push

Asia David Jones Mixes Fashion With Music in a 100% Digital Push

6y Sophie Loras

David Jones Mixes Fashion With Music in a 100% Dig...

Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...

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'Social Humanity' Drives Viral Coca-Cola #NoLabels Video

Asia 'Social Humanity' Drives Viral Coca-Cola #NoLabels Video

6y Sophie Loras

'Social Humanity' Drives Viral Coca-Cola #NoLabels...

Social humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release ...

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Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

Social Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

6y Emily Alford

Newell Rubbermaid: Maximizing Social Impact with M...

Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Read...

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The Idiot’s Guide to Running a Digital Strategy

Asia The Idiot’s Guide to Running a Digital Strategy

6y Nick Annetts

The Idiot’s Guide to Running a Digital Strategy

Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...

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Esurance Finds Authentic In to Same-Sex Marriage Conversation

Media Esurance Finds Authentic In to Same-Sex Marriage Conversation

6y Emily Alford

Esurance Finds Authentic In to Same-Sex Marriage C...

Esurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other ad...

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General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

Social General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

6y Emily Alford

General Mills and #CallMeCaitlyn: Is the Middle of...

Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former...

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