A New ACID Test for Spreadable Campaigns
Asia

A New ACID Test for Spreadable Campaigns

11y Guest

A New ACID Test for Spreadable Campaigns

Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world. Read More...

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How to Make A Viral Video
Asia

How to Make A Viral Video

11y Jon Wade

How to Make A Viral Video

I'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one. Read M...

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Even in China, 'Dumb Ways to Die' Goes Viral [Infographic]
Asia

Even in China, 'Dumb Ways to Die' Goes Viral [Infographic]

11y Adaline Lau

Even in China, 'Dumb Ways to Die' Goes Viral [Info...

A catchy tune, offbeat humor, and cartoon characters take over the Internet world. Read More...

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Viral Marketing Success Is About Conversations (Not the Number of Hits)
Asia

Viral Marketing Success Is About Conversations (Not the Number of Hits)

12y Rudi Leung

Viral Marketing Success Is About Conversations (No...

We created a video for a movie that attracted close to 8 million views in five weeks. Consider these winning factors to viral success. Read More...

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10 Points for Kickstarting Social Media Marketing in Asia
Asia

10 Points for Kickstarting Social Media Marketing in Asia

13y Ian McKee

10 Points for Kickstarting Social Media Marketing ...

Brands in Asia are cautious to adopt social media marketing. Here are 10 ways companies could beat the competition to leverage the discipline. Read Mo...

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4 Things To Know When Doing E-mail Acquisition in China
Asia

4 Things To Know When Doing E-mail Acquisition in China

13y Francis Kwok

4 Things To Know When Doing E-mail Acquisition in ...

Although China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Re...

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How to Use Social Media: 5 Lessons From the PR World
Asia

How to Use Social Media: 5 Lessons From the PR World

14y Eric Phu

How to Use Social Media: 5 Lessons From the PR Wor...

Hint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Read More...

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