A book highlights Yahoo's problematic finances on the eve of its bidding day, as Facebook and Amazon each become more competitive in a new area.
With the Fintech Innovation Awards coming up soon, I’ve been taking a look at some of the best uses of marketing in ... read more
Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way.
This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspired other notable brand Tweets.
People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their mobile marketing accordingly.
Apple Pay has the support and backing of many popular stores in the U.K. as well as eight banks.
Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth.
At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivered right to their cars using beacon technology.
Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level.
Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season.