Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. Just how much of that data do marketers have access to?
The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement.
Vindico says video publishers may be playing hide-and-seek with your ads.
A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising.
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers."
Addition could help bring scale to exchange advertisers looking to buy cross-platform.
New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms.
She replaces Liz Ross, who moved to Mediabrands Ventures in January.
Plus hires and wins at Organic, Davis Elen, and Connelly Digital.