Top 10 marketing trends to watch for in 2020

Digital Marketing Top 10 marketing trends to watch for in 2020

1y Heidi Melin

Top 10 marketing trends to watch for in 2020

From dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...

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Promises and pitfalls of voice technology in marketing

Ecommerce & Sales Promises and pitfalls of voice technology in marketing

1y Yulia Ryzhikh

Promises and pitfalls of voice technology in marke...

CMO at Just AI, Yulia Ryzhikh discusses voice technology in marketing, presents phenomenal examples, and addresses the challenges it holds for the ind...

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Customer experience trends to watch out for in 2020

Digital Marketing Customer experience trends to watch out for in 2020

1y Mahir Prasad

Customer experience trends to watch out for in 202...

OpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. Read More...

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Voice interaction use depends on how old you are, says new report

Emerging Technology Voice interaction use depends on how old you are, says new report

1y Barry Levine

Voice interaction use depends on how old you are, ...

64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...

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Voice search ascending: Three areas that require your attention right now

Digital Marketing Voice search ascending: Three areas that require your attention right now

1y Bart Bartolozzi

Voice search ascending: Three areas that require y...

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...

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Voice technology: Why Adobe says marketers should focus on user design

Emerging Technology Voice technology: Why Adobe says marketers should focus on user design

2y Tereza Litsa

Voice technology: Why Adobe says marketers should ...

“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...

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What AI has in store for marketers in 2019: Impact across 3 specific industries

Industry Developments What AI has in store for marketers in 2019: Impact across 3 specific industries

2y Sean Brady

What AI has in store for marketers in 2019: Impact...

Three ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainme...

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Creating a voice search experience for your brand

Voice Creating a voice search experience for your brand

2y Emily Alford

Creating a voice search experience for your brand

Gartner predicts that by 2020, voice search will account for 30% of all web-browsing. Preparing your brand for this unprecedented rise in voice search...

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Is your business ready for the top search trends of 2019?

Search Marketing Is your business ready for the top search trends of 2019?

2y Emily Alford

Is your business ready for the top search trends o...

“In the next 12-18 months, what are the five biggest challenges/opportunities you see for the search industry?” Responses + insights on that question....

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From AI to personalization: Here are 2019’s biggest search trends

Search Marketing From AI to personalization: Here are 2019’s biggest search trends

2y Emily Alford

From AI to personalization: Here are 2019’s bigges...

Survey results reveal the top search trends 2019 looks to have in store for marketers. Here are the top five, along with tips for how to handle them. ...

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What artificial intelligence means for 1-800-Flowers this Valentine's Day

AI & Automation What artificial intelligence means for 1-800-Flowers this Valentine's Day

2y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

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Predictions for mobile in 2019: Top 8 trends to watch this year

Mobile Predictions for mobile in 2019: Top 8 trends to watch this year

2y Sven Lubek

Predictions for mobile in 2019: Top 8 trends to wa...

Wondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...

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Voice commerce 2019: Will this be the year it catches up to voice search?

Voice Voice commerce 2019: Will this be the year it catches up to voice search?

2y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

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Voice engine optimization: It's easier than you realize

Search Tools Voice engine optimization: It's easier than you realize

3y Emily Alford

Voice engine optimization: It's easier than you re...

More customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're sear...

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Highlight Reel: Transformation of Search Summit

Search Marketing Highlight Reel: Transformation of Search Summit

3y Kimberly Collins

Highlight Reel: Transformation of Search Summit

Featured snippets from the Transformation of Search Summit held in NY on Oct 19, 2018. Key highlights and quotes from the full day of speakers and ses...

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For ecommerce brands, the race is on for top spots in voice search

Ecommerce For ecommerce brands, the race is on for top spots in voice search

3y Emily Alford

For ecommerce brands, the race is on for top spots...

Smart speakers, like Google Home and Amazon Echo, aren’t going away—which means new opportunities for voice search. Brands should act now to stay on t...

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Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

Industry Developments Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

3y Julia Stead

Why Siri—not the new iPhones—will decide whether A...

In light of today's Apple event, Julia Stead argues that moving forward, it will be Siri—not the iPhone—that presents Apple's best bet to stay on top....

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Alexa, what's for dinner?: Why Campbell's is doubling down on voice

AI & Automation Alexa, what's for dinner?: Why Campbell's is doubling down on voice

3y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

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The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

Search Marketing The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

3y Clark Boyd

The Transformation of Search Summit: Strategy and ...

Combining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...

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Analysis of Mary Meeker’s internet trends report 2018 - part 1

Analyzing Customer Data Analysis of Mary Meeker’s internet trends report 2018 - part 1

3y Tereza Litsa

Analysis of Mary Meeker’s internet trends report 2...

Mary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...

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What's your Alexa strategy?: Smart speakers and their role in the customer journey

AI & Automation What's your Alexa strategy?: Smart speakers and their role in the customer journey

3y Mike O'Brien

What's your Alexa strategy?: Smart speakers and th...

Voice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...

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Google, Amazon and the relationship between paid search and ecommerce

Search Marketing Google, Amazon and the relationship between paid search and ecommerce

3y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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How 4 travel brands are using AI for a better experience

AI & Automation How 4 travel brands are using AI for a better experience

3y Mike O'Brien

How 4 travel brands are using AI for a better expe...

When you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...

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What's your Amazon strategy? The evolution of ecommerce

Digital Transformation What's your Amazon strategy? The evolution of ecommerce

4y Mike O'Brien

What's your Amazon strategy? The evolution of ecom...

Amazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...

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How the rise of gatekeepers is disrupting the travel industry - and what to do about it

Travel & Hospitality How the rise of gatekeepers is disrupting the travel industry - and what to do about it

4y Rebecca Sentance

How the rise of gatekeepers is disrupting the trav...

The way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quic...

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What does voice search mean for your local SEO strategy?

Ecommerce What does voice search mean for your local SEO strategy?

4y Chris Camps

What does voice search mean for your local SEO str...

The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and h...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast

Actionable Analysis Our four favourite findings from the ClickZ Digital Advertising Breakfast

4y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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