How to create a seamless interactive voice experience

Emerging Technology How to create a seamless interactive voice experience

2m Jacqueline Dooley

How to create a seamless interactive voice experie...

Readspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech...

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Five retail and marketing trends for 2021

Digital Marketing Five retail and marketing trends for 2021

5m Pius Boachie

Five retail and marketing trends for 2021

2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers ...

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Voice-enabled AI: Pioneering the contactless future

AI & Automation Voice-enabled AI: Pioneering the contactless future

8m Matt Muldoon

Voice-enabled AI: Pioneering the contactless futur...

Matt Muldoon, ReadSpeaker's President of North America, explores how brands can leverage digital voices to create more memorable and successful experi...

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How marketers can capitalize on the rise of voice technology

Emerging Technology How marketers can capitalize on the rise of voice technology

10m Niclas Bergstrom

How marketers can capitalize on the rise of voice ...

Niclas Bergstrom, CEO of ReadSpeaker, explains how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. Rea...

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Case study: How conversational AI tech Interactions helps Kiwi.com manage travel disruptions

Case Study Case study: How conversational AI tech Interactions helps Kiwi.com manage travel disruptions

2y Jacqueline Dooley

Case study: How conversational AI tech Interaction...

Travel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-...

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Optimizing for voice search: Q&A with Mastercard's Guillaume Conteville

Digital Marketing Optimizing for voice search: Q&A with Mastercard's Guillaume Conteville

2y Kimberly Collins

Optimizing for voice search: Q&A with Mastercard's...

Mastercard's SVP of Global Digital Marketing, Guillaume Conteville, discusses optimizing for voice search and his upcoming session at the Search Summi...

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Optimizing for voice search in 2019: Q&A with Amine Bentahar

Search Marketing Optimizing for voice search in 2019: Q&A with Amine Bentahar

2y Kimberly Collins

Optimizing for voice search in 2019: Q&A with Amin...

Amine Bentahar discusses his upcoming session, “Optimizing for position 0: Everything you need to know about voice search," at the Search Summit 2019....

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The rise of Spotify as an advertising channel

Emerging Technology The rise of Spotify as an advertising channel

2y Tereza Litsa

The rise of Spotify as an advertising channel

Spotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...

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Voice technology: Why Adobe says marketers should focus on user design

Emerging Technology Voice technology: Why Adobe says marketers should focus on user design

2y Tereza Litsa

Voice technology: Why Adobe says marketers should ...

“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...

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AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

AR & VR AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

2y Tereza Litsa

AR, voice technology, and social media wellbeing i...

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...

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PepsiCo looks to drive more personalized experiences via new Foodservice Digital Lab

Digital Transformation PepsiCo looks to drive more personalized experiences via new Foodservice Digital Lab

2y Barry Levine

PepsiCo looks to drive more personalized experienc...

Pepsico has introduced a new data-driven consultancy in an effort to help its customers adjust to digital disruption by making better use of their mar...

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The state of the chatbot market in 2019

Chatbots The state of the chatbot market in 2019

2y Jacqueline Dooley

The state of the chatbot market in 2019

The global chatbot market is expected to surpass $994 million by 2024, with a compound annual growth rate of 27%. An overview of the state of the chat...

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Internet growth + usage stats 2019: Time online, devices, users

Industry Developments Internet growth + usage stats 2019: Time online, devices, users

2y Jeannie Dougherty

Internet growth + usage stats 2019: Time online, d...

Internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of ...

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Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budget to digital. People thought we were crazy."

Digital Marketing Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budget to digital. People thought we were crazy."

2y Kimberly Collins

Adobe CMO Ann Lewnes: "Eight years ago, we moved 7...

Adobe CMO speaking on their transformation to subscription-based products and experience first, building a culture of testing, and trends for the futu...

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Creating a voice search experience for your brand

Voice Creating a voice search experience for your brand

2y Emily Alford

Creating a voice search experience for your brand

Gartner predicts that by 2020, voice search will account for 30% of all web-browsing. Preparing your brand for this unprecedented rise in voice search...

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Research: 26% of US adults own a smart speaker as of January 2019

Voice Research: 26% of US adults own a smart speaker as of January 2019

2y Kimberly Collins

Research: 26% of US adults own a smart speaker as ...

A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...

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Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affinity funding

Marketing Technology Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affinity funding

2y Kimberly Collins

Martech news roundup: Apple moves toward smart hom...

Roundup of top news in martech from the week of Feb 11–Feb 19, 2019. Read More...

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What artificial intelligence means for 1-800-Flowers this Valentine's Day

AI & Automation What artificial intelligence means for 1-800-Flowers this Valentine's Day

2y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

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Digital marketing strategy 2019: How to take advantage of the latest trends

Digital Marketing Digital marketing strategy 2019: How to take advantage of the latest trends

2y Tereza Litsa

Digital marketing strategy 2019: How to take advan...

Here are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...

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Voice engine optimization: It's easier than you realize

Search Tools Voice engine optimization: It's easier than you realize

3y Emily Alford

Voice engine optimization: It's easier than you re...

More customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're sear...

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Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?

Industry Developments Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?

3y Emily Alford

Hey Siri, enter customer data: Will Apple and Sale...

Last week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...

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For ecommerce brands, the race is on for top spots in voice search

Ecommerce For ecommerce brands, the race is on for top spots in voice search

3y Emily Alford

For ecommerce brands, the race is on for top spots...

Smart speakers, like Google Home and Amazon Echo, aren’t going away—which means new opportunities for voice search. Brands should act now to stay on t...

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Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

Industry Developments Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

3y Julia Stead

Why Siri—not the new iPhones—will decide whether A...

In light of today's Apple event, Julia Stead argues that moving forward, it will be Siri—not the iPhone—that presents Apple's best bet to stay on top....

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Alexa, what's for dinner?: Why Campbell's is doubling down on voice

AI & Automation Alexa, what's for dinner?: Why Campbell's is doubling down on voice

3y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

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[Report] The Past, Present, and Future of Speech Recognition Technology

Emerging Technology [Report] The Past, Present, and Future of Speech Recognition Technology

3y Sam Lawson

[Report] The Past, Present, and Future of Speech R...

In our latest report, we cover the surprising history of speech recognition technology evaluating the current landscape (Amazon, Google, Apple, Micros...

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