Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleWhat makes great video content and how can brands ensure it reaches the right audience? Read More...
View articleA favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...
View articleOriginally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...
View articleFor the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...
View articleWhether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...
View articleAs African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...
View articleThis week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...
View articlePeople have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...
View articleA roundup of new hires and promotions in the digital marketing industry during June. Read More...
View articleGet to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...
View articleWhile automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digi...
View articleShakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...
View articleThe auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...
View articleAds by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...
View articleA look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and w...
View articleHighlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...
View articleExpect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...
View articleQuestion for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to yo...
View articleGoogle unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Read More...
View articleBudweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...
View articleCheck here for data and analysis as commercials air throughout the game. Read More...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View articleDid any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...
View articleYou can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Read More...
View articleA substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Read More...
View articleToday, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Read More...
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