While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digital marketing industry?
Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marketers capitalize on this?
The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches.
Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends.
A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and which used interesting and creative strategies.
Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions.
Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion.
Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your cars?
Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW.
Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube.