Volkswagen Collects Fan GIFs in Kraftwerk Giveaway
Automotive

Volkswagen Collects Fan GIFs in Kraftwerk Giveaway

12y Douglas Quenqua

Volkswagen Collects Fan GIFs in Kraftwerk Giveaway

VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series. Read More...

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VW's 'Bark Side' Ad Loses Social Momentum
Media

VW's 'Bark Side' Ad Loses Social Momentum

12y Anna Maria Virzi

VW's 'Bark Side' Ad Loses Social Momentum

Social activity involving the video dropped, but the video still had lots of views. Read More...

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Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.
Marketing

Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.

12y Douglas Quenqua

Lars Bastholm to Lead Latest Incarnation of Cheil ...

Bastholm left Ogilvy in May, seeking a more hands-on job. He found what he was seeking in Cheil. Read More...

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Why Millennials Are Bored With Sexy Cars
Automotive

Why Millennials Are Bored With Sexy Cars

12y Joan Voight

Why Millennials Are Bored With Sexy Cars

How digital tech is turning American car culture upside down. Read More...

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VW Uses Augmented Reality to Re-introduce Beetle to Canada
Marketing

VW Uses Augmented Reality to Re-introduce Beetle to Canada

12y Douglas Quenqua

VW Uses Augmented Reality to Re-introduce Beetle t...

An ambitious fusion of augmented reality with giant billboards. Read More...

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Greenpeace Targets VW With Mini-Vader Ad Spoof
Media

Greenpeace Targets VW With Mini-Vader Ad Spoof

13y Jack Marshall

Greenpeace Targets VW With Mini-Vader Ad Spoof

Turns hit Super Bowl campaign against the auto maker. Read More...

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The Blurring Borders of Latinos and Sports
Marketing

The Blurring Borders of Latinos and Sports

13y Gustavo Razzetti

The Blurring Borders of Latinos and Sports

Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Read More...

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Likeable Versus Memorable?
Marketing

Likeable Versus Memorable?

13y Gary Stein

Likeable Versus Memorable?

Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Read More...

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The Four Levels of Super Bowl Cross-Media Success
Media

The Four Levels of Super Bowl Cross-Media Success

13y Tessa Wegert

The Four Levels of Super Bowl Cross-Media Success

Which level of expected and intended consumer engagement is your brand in? Read More...

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VW's Unusual Super Bowl Web Strategy: Move On
Media

VW's Unusual Super Bowl Web Strategy: Move On

13y Ken Liebeskind

VW's Unusual Super Bowl Web Strategy: Move On

Volkswagen's big-game TV spots will not appear in day-after online ads. Instead it will drive awareness of new online videos. Read More...

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SNL's Hader Brings Absurd Laughs to New VW Videos
Automotive

SNL's Hader Brings Absurd Laughs to New VW Videos

13y Ken Liebeskind

SNL's Hader Brings Absurd Laughs to New VW Videos

A new take on the classic "walk around" car commercial format. Read More...

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Strikin' It Rich - The Mobile Rich Media Revolution
Marketing

Strikin' It Rich - The Mobile Rich Media Revolution

14y Jeremy Lockhorn

Strikin' It Rich - The Mobile Rich Media Revolutio...

Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming vi...

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