How COVID-19 has changed the automotive business, and what Volvo is doing about it
Digital Marketing

How COVID-19 has changed the automotive business, and what Volvo is doing a...

4y Jacqueline Dooley

How COVID-19 has changed the automotive business, ...

Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach ac...

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How are brands using virtual reality in their marketing?
AR & VR

How are brands using virtual reality in their marketing?

7y Tereza Litsa

How are brands using virtual reality in their mark...

Brands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...

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Brands' Snapchat handles: ClickZ's master list
Social Media

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Why the reality of a virtual world is closer than we think
Acquisition

Why the reality of a virtual world is closer than we think

8y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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Four brands with awesome virtual reality experiences
Video

Four brands with awesome virtual reality experiences

8y Mike O'Brien

Four brands with awesome virtual reality experienc...

Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...

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Welcome to the new era of B2B video
Media

Welcome to the new era of B2B video

8y Tessa Wegert

Welcome to the new era of B2B video

Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...

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10 tips for Hollywood-style social storytelling
Asia

10 tips for Hollywood-style social storytelling

8y Sophie Loras

10 tips for Hollywood-style social storytelling

Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...

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Brand humanity: how to advertise relevance
Asia

Brand humanity: how to advertise relevance

8y Joseph Tsang

Brand humanity: how to advertise relevance

Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...

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3 Auto Brand Films, 3 Vital Lessons in Storytelling
Automotive

3 Auto Brand Films, 3 Vital Lessons in Storytelling

9y Tessa Wegert

3 Auto Brand Films, 3 Vital Lessons in Storytellin...

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...

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How to Develop Your Own Powerful Online Brand
Marketing

How to Develop Your Own Powerful Online Brand

9y Jasmine Sandler

How to Develop Your Own Powerful Online Brand

How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...

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Marketing and Innovation: Made for Each Other
Agency Spotlight

Marketing and Innovation: Made for Each Other

9y Andreas Krasser

Marketing and Innovation: Made for Each Other

Burying the hatchet once and for all to bring marketers and innovators closer together. Read More...

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Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners
Conference Coverage

Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winner...

9y Kristin Kovner

Reflections on Cannes: 5 Best Practices to Steal f...

Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...

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YouTube’s First Decade: The Top Ads and the Trends That Define Them
Media

YouTube’s First Decade: The Top Ads and the Trends That Define Them

9y Greg Jarboe

YouTube’s First Decade: The Top Ads and the Trends...

YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Read ...

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AmEx to Launch First Multi-Brand Loyalty Program
Ecommerce

AmEx to Launch First Multi-Brand Loyalty Program

9y Mike O'Brien

AmEx to Launch First Multi-Brand Loyalty Program

American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety...

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Marketing Electric Cars in China
Asia

Marketing Electric Cars in China

9y Ge Yan

Marketing Electric Cars in China

In China, even cars are bought online, and as such, a digital marketing campaign is essential. Read More...

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Your Car Now Makes Local – Mobile
Local

Your Car Now Makes Local – Mobile

9y Gregg Stewart

Your Car Now Makes Local – Mobile

The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the...

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VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Digital Officer]
Marketing

VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Dig...

10y Guest

VIDEO: Why Storytelling STILL Matters [An Intervie...

Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Read More...

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Social Signals Steer Volvo's Entire Marketing Strategy
Social

Social Signals Steer Volvo's Entire Marketing Strategy

11y Matt Kapko

Social Signals Steer Volvo's Entire Marketing Stra...

Volvo is trying to shake things up with an edgy marketing strategy. The brand is also using feedback on social media to gauge when and where it might ...

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