Denny's, Walmart and Goodwill Score With Location Data [Study]

Denny's, Walmart and Goodwill Score With Location Data [Study]

9y Mike O'Brien

Denny's, Walmart and Goodwill Score With Location ...

Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...

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Will Walmart’s $50 Unlimited Shipping Give Amazon Prime a Run for Its Money?

Will Walmart’s $50 Unlimited Shipping Give Amazon Prime a Run for Its Money?

9y Yuyu Chen

Will Walmart’s $50 Unlimited Shipping Give Amazon ...

At the price of $50 a year, the world’s largest retailer is going to offer unlimited free shipping on items purchased from its online store. Will this...

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Build Your Business by Aligning Policy With the Social Web

Build Your Business by Aligning Policy With the Social Web

9y Dave Evans

Build Your Business by Aligning Policy With the So...

Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...

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Is Your Marketing Budget Mobile Enough? [Study]

Is Your Marketing Budget Mobile Enough? [Study]

9y Mike O'Brien

Is Your Marketing Budget Mobile Enough? [Study]

Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...

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The Home Depot Rocks Social Media [Study]

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

9y Jim Davidson

Action/Reaction: Triggered Messages and Newton’s T...

In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to fi...

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GM Puts Local Search in the Driver's Seat With AtYourService

GM Puts Local Search in the Driver's Seat With AtYourService

9y Emily Alford

GM Puts Local Search in the Driver's Seat With AtY...

GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major...

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Fruit of the Loom Shares Rules of Underwear Giving

Fruit of the Loom Shares Rules of Underwear Giving

9y Emily Alford

Fruit of the Loom Shares Rules of Underwear Giving

Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family sho...

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Mobile Holiday Shopping by the Numbers

Mobile Holiday Shopping by the Numbers

9y Tessa Wegert

Mobile Holiday Shopping by the Numbers

As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...

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Amazon and Google: Friends, Enemies or Frenemies?

Amazon and Google: Friends, Enemies or Frenemies?

10y Yuyu Chen

Amazon and Google: Friends, Enemies or Frenemies?

Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords...

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YouTube Drives More Sales Than Other Social Media Platforms [Study]

YouTube Drives More Sales Than Other Social Media Platforms [Study]

10y Emily Alford

YouTube Drives More Sales Than Other Social Media ...

A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...

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What Does Net Neutrality Mean for Video Advertising?

What Does Net Neutrality Mean for Video Advertising?

10y Frank Sinton

What Does Net Neutrality Mean for Video Advertisin...

During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...

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How Persuasive Are Your Product Pages?

How Persuasive Are Your Product Pages?

10y Tim Ash

How Persuasive Are Your Product Pages?

By looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from pur...

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Use Niche Marketing to Build Big Profits with CRM

Use Niche Marketing to Build Big Profits with CRM

10y Ramon Ray

Use Niche Marketing to Build Big Profits with CRM

Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fac...

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Inside Walmart Canada's Multi-Channel Pub Strategy

Inside Walmart Canada's Multi-Channel Pub Strategy

11y Susan Kuchinskas

Inside Walmart Canada's Multi-Channel Pub Strategy

Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Read More...

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Walmart Outpacing All Brands in Google Product Listing Ads

Walmart Outpacing All Brands in Google Product Listing Ads

11y Jessica Lee

Walmart Outpacing All Brands in Google Product Lis...

AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Read More...

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Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'

Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'

11y Matt Kapko

Walmart Taps Mobile to 'Reinvent Capabilities With...

Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and...

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Pinterest Introduces Rich Pins for Better Brand Collaboration

Pinterest Introduces Rich Pins for Better Brand Collaboration

11y Jennifer Slegg

Pinterest Introduces Rich Pins for Better Brand Co...

Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move i...

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Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

11y Janice Diner

Technology Is Helping to Redefine the 'Last 3 Feet...

We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Read More...

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Black Friday E-Commerce Sales Reach Over $1 Billion Record

Black Friday E-Commerce Sales Reach Over $1 Billion Record

11y Miranda Miller

Black Friday E-Commerce Sales Reach Over $1 Billio...

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...

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Wishpond Powers Social Media for Walmart Carrier Classic

Wishpond Powers Social Media for Walmart Carrier Classic

11y Susan Kuchinskas

Wishpond Powers Social Media for Walmart Carrier C...

Walmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 1...

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Shopping Is Social

Shopping Is Social

12y Janice Diner

Shopping Is Social

Facebook social commerce should be a social shopping experience. Read More...

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Facebook Updates Pages, Allowing Brands to Have a History

Facebook Updates Pages, Allowing Brands to Have a History

12y Christopher Heine

Facebook Updates Pages, Allowing Brands to Have a ...

Coke, Walmart, Hyundai, and others are launch partners. Read More...

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Top 20 U.S. Web Properties: Google Surges Past Yahoo

Top 20 U.S. Web Properties: Google Surges Past Yahoo

12y Anna Maria Virzi

Top 20 U.S. Web Properties: Google Surges Past Yah...

Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Read More...

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Walmart Taps Neil Ashe to Lead E-Commerce Globally

Walmart Taps Neil Ashe to Lead E-Commerce Globally

12y ClickZ News Staff

Walmart Taps Neil Ashe to Lead E-Commerce Globally

Former prez of CBS Interactive will help retailer build its online business. Read More...

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Walmart Buys Mobile Developer Small Society

Walmart Buys Mobile Developer Small Society

12y Christopher Heine

Walmart Buys Mobile Developer Small Society

Retailer's @WalmartLabs initiative continues to expand. Read More...

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Execs & Accounts: IAB, New Media Strategies, iCrossing

Execs & Accounts: IAB, New Media Strategies, iCrossing

12y ClickZ News Staff

Execs & Accounts: IAB, New Media Strategies, iCros...

IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Read More...

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