Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...
View articleAt the price of $50 a year, the world’s largest retailer is going to offer unlimited free shipping on items purchased from its online store. Will this...
View articleConsumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...
View articleReviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...
View articleSprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...
View articleIn order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to fi...
View articleGM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major...
View articleBanner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family sho...
View articleAs Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...
View articleReports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords...
View articleA recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...
View articleDuring the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...
View articleBy looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from pur...
View articleSometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fac...
View articleWalmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Read More...
View articleAdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Read More...
View articleWalmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and...
View articlePinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move i...
View articleWe need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Read More...
View articleThe greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...
View articleWalmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 1...
View articleFacebook social commerce should be a social shopping experience. Read More...
View articleCoke, Walmart, Hyundai, and others are launch partners. Read More...
View articleAmazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Read More...
View articleFormer prez of CBS Interactive will help retailer build its online business. Read More...
View articleRetailer's @WalmartLabs initiative continues to expand. Read More...
View articleIAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Read More...
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