A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform.
During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market?
By looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from purchasing.
Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fact, dominating it.
Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality.
AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions.
Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process.
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.
We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be.
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.