Why marketing attribution hasn’t lived up to the hype—yet
Disruptive MarTech

Why marketing attribution hasn’t lived up to the hype—yet

5y Trevor Testwuide

Why marketing attribution hasn’t lived up to the h...

"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...

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Can advertisers make the walled gardens hand over their keys?
Media

Can advertisers make the walled gardens hand over their keys?

8y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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Should publishers and content marketers be playing the platform game?
Content

Should publishers and content marketers be playing the platform game?

8y Rebecca Sentance

Should publishers and content marketers be playing...

The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about ...

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